Purple Goldfish 2.0: 10 Ways to Attract Raving Customers
Language: English
Published by 9 Inch Marketing August 2019, 2019
Series: Book 1 of 4 - Purple Goldfish 1.0, 2.0 and Special Editions
- First Edition
- Signed
- Softcover
- Used
Seller: Colorado's Used Book Store, Englewood, CO, U.S.A.Colorado's Used Book Store
AbeBooks seller since August 20, 2012
Condition: Used - Very good
£ 6.89
Quantity: 1 available
Add to basketItem description from seller
First printing. Light edge and corner wear. Unmarked pages. Author's inscription to title page. All Orders Shipped With Tracking And Delivery Confirmation Numbers.
Seller Inventory # 453642
- Title
- Purple Goldfish 2.0: 10 Ways to Attract Raving Customers
- Author
- Evan Carroll,Stan Phelps
- Publisher
- 9 Inch Marketing August 2019
- Publication year
- 2019
- Condition
- Very Good
- Signed
- Signed By Author
- Binding
- Trade Paperback
- Language
- English
- ISBN 10
- 1732665257
- ISBN 13
- 9781732665255
- Edition
- First Thus.
- Printing
- First Thus
- Series
- Book 1 of 4: Purple Goldfish 1.0, 2.0 and Special Editions
- Seller catalogs
- Business Soft Cover
Are you looking to stand out from your competition?
Uhh, is that even a question? Of course, you are! Unfortunately, nearly every other marketer is, too... So, how can your brand stand out in a sea of sameness?
Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents “a little extra” whereas the goldfish stands for “differentiation.” A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship. It’s a marketing investment back into your customer base. It’s that unexpected surprise that’s thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth.
Why this book is needed?
We’ve lost focus in marketing. We’ve been so laser-focused on automating our marketing to prospects that we’ve forgotten to deliver an exceptional experience once they’ve become customers. Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We’re too busy outsourcing it. We’ve developed complex loyalty programs that confuse customers and only promise future benefits. What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. We call that concept a Purple Goldfish.
Call to Action
Your brand today is no longer just what you tell people it is. It’s what your customer experiences, how they feel, and, most importantly—what they tell others about that experience.” The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on “the two in the bush” (prospects) and take care of “the one in your hand” (your customer). Take care of the customers you have. When you provide them with a memorable experience, they’ll bring you the customers you want.
The book is broken up into three main parts:
Part 1 - (The Why) The case for focusing on customer experience. Part 2 - (The What) 10 types of Purple Goldfish in the categories of value and maintenance. Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.Praise for Purple Goldfish 2.0:
"Stan, I loved Purple Goldfish, and now with the addition of Evan Carroll, you've improved on a masterpiece. You guys have hit the nail on the head. You've captured the essence of what marketing is all about."- Stew Leonard, Founder of Stew Leonard’s and author of My Story
“Purple Goldfish 2.0 is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world-class brand! (I just hope my competition doesn't find this book!)”- Chris Zane, Founder and President of Zane’s Cycles and author of Reinventing the Wheel
“If an experience wasn’t shared online, did it even happen? Stan and Evan share the importance of shared experiences in CX and marketing and how to make sure customers are happy at every step.”- Brian Solis, digital anthropologist, best-selling author, Lifescale: How to Live a More Creative, Productive and Happy Life
"Synopsis" may belong to another edition of this title.
Colorado's Used Book Store
Englewood, CO, U.S.A.
AbeBooks seller since August 20, 2012
Shipping rates within U.S.A.
| Item | 8 to 14 business days | 5 to 8 business days |
|---|---|---|
| First item | £ 3.34 | £ 5.20 |
Payment methods
Store description
We've been in business for 27 years. We buy and sell books and have around 100,000 good used and out of print books in store.
Seller's business information
Colorado's Used Book Store
CO, U.S.A.
Terms of sale
We accept Visa and MC only. We will ship your books within 48
hours of payment. Returns must be made within 10 days of
receipt of the book and only if the book is not in as good or
better condition than described.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Colorado's Used Book Store, Englewood, Colorado, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.