About this Item
VERY FINE SEALED without any flaws or bumped corners. Personally signed by Paul Newman, known as one of the finest actors of his time with films like 'Cool Hand Luke' and 'The Hustler. ' Personally signed by A.E. Hotchner, who wrote many television screenplays as well as noted biographies of Doris Day and Ernest Hemingway. He co-founded the charity food company Newman's Own with actor Paul Newman. Easton Press, Norwalk, CT. 2004. Paul Newman and A. E. Hotchner. "Shameless Exploitation in Pursuit of the Common Good : The Madcap Business Adventure by the Truly Oddest Couple". Signed Limited Edition. Luxuriously boung with full genuine leather with 22kt gold accents. A rare signed first edition, one of only 1,350 produced. Each one signed and numbered by both authors directly onto the limitation page. Number is unknown as the book is still sealed. COA (Certificate of Authenticity) from Easton Press guarantees that the signature is genuine. A great signed first edition for the discerning collector! ABOUT THE BOOK. There are three rules for running a business; fortunately, we don t know any of them. In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul s own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman s Own became a major player in the food business. The company s profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic Odd Couple style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company s profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps. With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational. FEATURES. Includes the classic Easton Press qualities: * Premium Leather * Silk Moire Endleaves * Distinctive Cover Design * Hubbed Spine, Accented in Real 22KT Gold * Satin Ribbon Page Marker * Gilded Page Edges * Long-lasting, High Quality Acid-neutral Paper * Smyth-sewn Pages for Strength and Durability * Beautiful Illustrations. Seller Inventory # 156-148
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