Hybrid Imagery: The Fusion of Technology and Graphic Design

Greiman, April

ISBN 10: 0823025187 / ISBN 13: 9780823025183

Published by Watson-Guptill, 1990

About this Item

Signed and dated on the half title page thus, "For John, Digitally Yours, April Greiman." Only defects are a bump to one corner of book and jacket. Seller Inventory # 174-AG

Bibliographic Details

Title: Hybrid Imagery: The Fusion of Technology and...

Publisher: Watson-Guptill

Publication Date: 1990

Binding: Hardcover

Condition: Near Fine

Dust Jacket Condition: Near Fine

Signed: Signed by Author(s)

Edition: 1st Edition

About this title

Synopsis:

During the 1980s, April Greiman emerged as the most important and influential graphic designer in the USA. Her work - often breaking new ground through technology, particularly video and the Macintosh computer - exploits electronic collaging, the possibility of combining and manipulating images and type from different sources. The results can be seen in many posters for major American museums, magazines - including the famous nude self-portrait, produced entirely on a Mac, for Design Quarterly - video work for clients such as Esprit and the Society for Typographic arts, architectural signage systems, and even furiture design. She has also been an important teacher, first in Philadelphia, then at the California Institue of the Arts. Hybrid Imagery, written and designed by Greiman herself, documents the work, detailing the process behind the final design. Imagery and text work together to demonstrate the evolution of Greiman's image-making techniques.