Fanocracy: Turning Fans Into Customers and Customers Into Fans

Scott, David Meerman & Reiko Scott

ISBN 10: 0593084004 / ISBN 13: 9780593084007

Published by Portfolio / Penguin Group, 2020

About this Item

Dj has very light edgewear. Light wear. Believed to be a First Edition with the number line having the number 1 present. Signed & inscribed by author on label attached to front endpage.

Seller Inventory # 033705

Bibliographic Details

• Title: Fanocracy: Turning Fans Into Customers and Customers Into Fans
• Publisher: Portfolio / Penguin Group
• Publication Date: 2020
• Language: English
• ISBN 10: 0593084004
• ISBN 13: 9780593084007
• Binding: Hardcover
• Edition: First Edition
• Condition: Very Good
• Dust Jacket Condition: Very Good
• Signed: Signed by Author(s)

About this title

Synopsis

A Wall Street Journal bestseller

From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
 
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
 
In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:
 
·         MeUndies, the subscription company that’s revolutionizing underwear
·         HeadCount, the nonprofit that registers voters at music concerts
·         Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers
·         Hagerty, the classic-car insurance provider with over 600,000 premier club members
·         HubSpot, the software company that draws 25,000 attendees to its annual conference
 
For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

About the Author

David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of ten previous books, including The New Rules of Marketing & PR (now in its 6th edition and in 29 languages) and Marketing Lessons from the Grateful Dead. In his spare time he surfs and travels around the world for great live music.

Reiko Scott earned a neuroscience degree from Columbia University and is now a medical student at Boston University. In her spare time she writes and publishes fanfiction based on her favorite fantasy worlds and loves to cosplay at Comic Con.