THE ONE TO ONE FIELDBOOK: The Complete Toolkit for Implementing a 1to1 Marketing Program
Don Peppers; Martha Rogers; Bob Dorf
Language: English
Published by Currency/Doubleday, New York, NY, U.S.A., 1999
- First Edition
- Signed
- Softcover
- Used
Seller: SUNSET BOOKS 2, Newark, OH, U.S.A.SUNSET BOOKS 2
AbeBooks seller since July 31, 2009
Condition: Used
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Add to basketItem description from seller
Signed by Peppers and Rogers. Seller's image, know what you are getting! Pre-packing weight is 1 lb. 14.8 oz . ORIGINAL, black card wraps!! Has NO Dust Jacket. Has NO owner markings other than as noted. See Picture! NOTE!! The Original Copyright date is 1999, for this 1999 8th Printing. This volume was purchased through Local Public Auction. Thank you for your purchase from Sunset Books! Help Promote World Literacy, GIVE a Book as a GIFT!! In stock, Ships from Ohio. WE COMBINE SHIPPING ON MULTIPLE PURCHASES!!!! SEE PICTURES!!!!! ANY ODD/GREEN TONES ON THE SCANS ARE CAUSED BY MY SCANNER!! All of our Technical/Textbook/Ex-Library volumes were obtained legally through Public or Auction sales. Size: 8vo - over 7¾ - 9¾" tall Size: 8vo - over 7¾ - 9¾" tall.
Seller Inventory # 028180
- Title
- THE ONE TO ONE FIELDBOOK: The Complete Toolkit for Implementing a 1to1 Marketing Program
- Author
- Don Peppers; Martha Rogers; Bob Dorf
- Publisher
- Currency/Doubleday, New York, NY, U.S.A.
- Publication year
- 1999
- Condition
- COLLECTIBLE - NEW
- Dust jacket
- No Jacket
- Signed
- Signed by Author(s)
- Book Type
- Book
- Binding
- Paperback
- Language
- English
- ISBN 10
- 038549369X
- ISBN 13
- 9780385493697
- Edition
- 1st.
- Seller catalogs
- ECONOMICS, MANAGEMENT
Every day, all around the world, managers worry about the declining loyalty of their customers. Customers are being wooed ever more feverishly by competitors offering better prices, better deals--a process that has dramatically accelerated with the growth of the Internet. As information about customers becomes more plentiful and detailed, and as customers themselves become more interactive with the companies they buy from, business success hinges increasingly on creating long-term, profitable, "one-to-one" customer relationships.
One-to-one marketing is nothing short of a revolution. Dell, Cisco, FedEx, Owens Corning, American Express, Amazon.com, Hewlett-Packard, and BellSouth, among others, have built their success on enhancing customer knowledge and interaction.
Yet managers and executives today find themselves wrestling with the issue of how to become a part of this revolution.
That's why one-to-one marketing pioneers Don Peppers, Martha Rogers, and Bob Dorf wrote this book.
The One to One Fieldbook is the first hands-on manual for implementing customer relationship management programs, featuring step-by-step guidance on how to initiate, evaluate, and upgrade one-to-one initiatives.
Among the topics covered in the book: how to determine whether you're ready to undertake a one-to-one program, how to evaluate what different customers are worth to your business, and how to customize your products or services. It includes chapters on gathering customer information, on how to measure results, on how to use the power of the World Wide Web--and much more. Each chapter features checklists of things to do, activities to enhance one-to-one skills, and questionnaires to evaluate your progress.
A complete toolkit for companies implementing customer relationship programs, The One to One Fieldbook will help you identify your best customers, keep them longer, and grow them bigger--so that you can compete more successfully in the Interactive Age.
"Synopsis" may belong to another edition of this title.
About the Author
Martha Rogers, Ph.D., is a partner at Peppers and Rogers Group, a Professor of the Practice at the Fuqua School of Business at Duke University, and a member of the Dean's Advisory Council at Indiana University. Together they are the authors of the bestselling books The One to One Future and Enterprise One to One.
Bob Dorf is president of Peppers and Rogers Group and has led the firm's consulting practice since its inception. Formerly founder and CEO of one of the nation's top independent public relations firms, he has pioneered efforts in the arena of custom-built marketing and public relations strategies.
"About the title" may belong to another edition of this title.
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