Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results (SIGNED)
Language: English
Published by Penguin, New York, 2013
- First Edition
- Signed
- Hardcover
- Used
Seller: Daniel Montemarano, Newfield, NJ, U.S.A.Daniel Montemarano
AbeBooks seller since November 23, 2001
Condition: Used - Fine
£ 11.66
Quantity: 1 available
Add to basketItem description from seller
1st Edition/1st Printing (complete numberline). SIGNED by Doug Levy on title page (signature only). $25.50 price present on DJ flap. Size: 8vo - over 7¾" - 9¾" tall.
Seller Inventory # 045350
- Title
- Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results (SIGNED)
- Author
- Garfield, Bob; Doug Levy
- Publisher
- Penguin, New York
- Publication year
- 2013
- Condition
- Fine
- Dust jacket
- Fine
- Signed
- Signed by Author
- Binding
- Hard Cover
- Language
- English
- ISBN 10
- 1591845777
- ISBN 13
- 9781591845775
- Edition
- 1st Edition
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . .
As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.
"Synopsis" may belong to another edition of this title.
About the Author
Bob Garfield is the cohost of NPR's 'On The Media' and a columnist for MediaPost. Previously at Advertising Age, he has been a prominent commentator on and analyst of advertising and marketing for thirty years. His previous books include The Chaos Scenario. He lives outside Washington, D.C.
Doug Levy is the founder and CEO of MEplusYOU, a leading strategic and creative agency that believes authentic relationships fuel astonishing brands. This is his first book. He lives in Dallas.
"About the title" may belong to another edition of this title.
Daniel Montemarano
Newfield, NJ, U.S.A.
AbeBooks seller since November 23, 2001
Shipping rates within U.S.A.
| Item | 6 to 18 business days | 3 to 5 business days |
|---|---|---|
| First item | £ 5.26 | £ 18.77 |
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Store description
I am not a professional bookseller. I am disposing my personal library of signed first editions and autographs, collected as a hobby over the past 58 years.
Specialty
First Editions, Political, Signed/Fiction, Autographs, James Joyce, World War ISeller's business information
Daniel Montemarano
NJ, U.S.A.
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