Building Theatre Patronage: Management and Merchandising

Published by Chalmers Publishing Co., New York, 1927

  • First Edition
  • Signed
  • Hardcover
  • Used
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Seller: Frank J. Raucci, Bookseller, Wallingford, CT, U.S.A.Frank J. Raucci, Bookseller

5-star seller

AbeBooks seller since November 18, 2004

Hardcover

Condition: Used - Very good

£ 136.37

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Item description from seller

FIRST PRINTING. Red cloth flexible board binding with gold gilt lettering on cover and spine. GIFT INSCRIBED, SIGNED, and DATED by co-author John F. Barry on front endpaper. A hard-to-find/scarce all-inclusive, innovative, invaluable, classic theatre business resource. 36 Chapters: Introduction, The Motion Picture Theatre, The Development of Theatre Advertising, The Theatre as an Institution, The Manager, Management, Personnel Service as a Sales Agent, Your Community, Why People Attend Your Theatre, Advertising, Advertising Materials, Cut-Out Displays, Selling Within the Theatre, Using the Mails, The Lobby, The Marquee, Outdoor Advertising, Distributed Matter, Co-operative Advertising, Printing Materials, Principles of Layout, Copy, Arranging Your Layout, Novelty Advertisements, Newpaper Advertising, Newspaper Co-operative Advertising, The Amusement Page, Holidays and Local Celebrations, Color, Music, Projection and the Screen, Ventilation, Theatre Accidents, Legal Problems, and That's Our Business. 438 pages and an 11 page Appendix of Forms and Charts. A VERY GOOD, BRIGHT, CLEAN, TIGHT COPY! LMBC2.…

Seller Inventory # 004106

Bibliographic details

Title
Building Theatre Patronage: Management and Merchandising
Author
John F. Barry and Epes W. Sargent
Publisher
Chalmers Publishing Co., New York
Publication year
1927
Condition
Very Good
Dust jacket
No Jacket
Signed
Signed by Author(s)
Binding
Cloth
Edition
First Edition
Dimensions
8vo - over 7¾" - 9¾" tall

Frank J. Raucci, Bookseller

Wallingford, CT, U.S.A.

5-star seller

AbeBooks seller since November 18, 2004

Shipping rates within U.S.A.

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Inventory contains many out-of-print books.

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Fiction, Poetry, Art, Photography, Religion, General, Miscellaneous, Non Fiction

Seller's business information

Frank J. Raucci, Bookseller

CT, U.S.A.