Beyond the Familiar: Long-Term Growth Through Customer Focus and Innovation
Barwise, Patrick and Sean Meehan
Language: English
Published by Jossey-Bass / John Wiley & Sons, San Francisco, 2011
- First Edition
- Signed
- Hardcover
- Used
Seller: Black Falcon Books, Wellesley, MA, U.S.A.Black Falcon Books
AbeBooks seller since July 23, 2012
Condition: Used - Near fine
£ 11.47
Quantity: 1 available
Add to basketItem description from seller
This edition first published 2011, stated. Inscribed, signed, and dated by coauthor Meehan on the half-title page, a long note to a marketing author whose theory is discussed in the book; Sean Meehan's business card laid in. The book is square and unmarked; one corner and head of spine lightly bumped. The dust jacket is not priced; Brodart protected.
Seller Inventory # 008198
- Title
- Beyond the Familiar: Long-Term Growth Through Customer Focus and Innovation
- Author
- Barwise, Patrick and Sean Meehan
- Publisher
- Jossey-Bass / John Wiley & Sons, San Francisco
- Publication year
- 2011
- Condition
- Near Fine
- Dust jacket
- Near Fine
- Signed
- Signed by Author(s)
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0470976314
- ISBN 13
- 9780470976319
- Edition
- 1st Edition
- Dimensions
- 8vo - over 7¾" - 9¾" tall
- Offer a clear, relevant customer promise
- Build customer trust by reliably delivering that promise
- Continuously improve the promise, while still reliably delivering it
- Drive the market by innovating beyond the familiar
- Support all this with an open organization that promotes frank discussion based on clear facts and market feedback.
Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.
"Synopsis" may belong to another edition of this title.
About the Author
Seán Meehan is the Martin Hilti Professor of Marketing and Change Management at IMD in Lausanne, Switzerland. Since joining IMD in 1997, he has directed both its MBA program and its Orchestrating Winning Performance open executive program, but his main focus has been on designing and delivering customized offerings for leading global companies such as Air France-KLM, Caterpillar, Hilti, Mastercard, Sandvik, Telefonica, and Toyota. His research is about understanding and addressing the challenges of becoming customer-focused. His early career was in client service and marketing roles at Arthur Andersen and Deloitte.
The authors' previous book, Simply Better: Winning and Keeping Customers by Delivering What Matters Most, won the American Marketing Association's 2005 Berry-AMA Book Prize and has been translated into seven other languages. Their research has also been published in the Harvard Business Review, MIT Sloan Management Review, and other leading management journals.
"About the title" may belong to another edition of this title.
Black Falcon Books
Wellesley, MA, U.S.A.
AbeBooks seller since July 23, 2012
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