Ben & Jerry's: The Inside Scoop How Two Real Guys Built a Business With a Social Conscience and a Sense of Humor

Lager, Fred

ISBN 10: 0517597160 ISBN 13: 9780517597163

Published by Crown Pub, New York, New York, U.S.A., 1994

Language: English

Condition: Used - Very good Hardcover

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8vo - over 7 3/4" - 9 3/4" Tall. Signed by The Author on title page.

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Bibliographic Details

Title

Ben & Jerry's: The Inside Scoop How Two Real Guys Built a Business With a Social Conscience and a Sense of Humor

Publisher

Crown Pub, New York, New York, U.S.A.

Publication Date

1994

Language

English

ISBN 10

0517597160

ISBN 13

9780517597163

Binding

Hard Cover

Edition

First Edition.

Condition

Very Good

Dust Jacket Condition

Very Good

Signed

Signed by Author(s)

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About this title

Synopsis

The former CEO of Ben & Jerry's describes how Ben Cohen and Jerry Greenfield built a multimillion-dollar corporation from a single ice cream parlor into an innovative company that emphasizes progressiveness, social responsibility, and service. 35,000 first printing.

From the Inside Flap

EO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.

From the Trade Paperback edition.

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