Being Direct: Making Advertising Pay (SCARCE HARDACK FIRST EDITION SIGNED BY THE AUTHOR, LESTER WUNDERMAN)

Wunderman, Lester

110 ratings by Goodreads

Language: English

Published by Random House, New York, NY, USA, 1996

0394540638 / 9780394540634

  • First Edition
  • Signed
  • Hardcover
  • Used
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Seller: Greystone Books, Margate, United KingdomGreystone Books

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AbeBooks seller since October 11, 2000

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Hardcover

Condition: Used - Near fine

£ 28.00

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Item description from seller

NrF/NrF. First edition, second printing (same year as first printing) in d/w not price clipped. SIGNED BY THE AUTHOR, LESTER WUNDERMAN, without dedication on title-page. Signing reads, 'With Regards/Lester Wunderman'. Wunderman (June 1920-Januuary 2019) was an advertising legend, the pioneering father of direct marketing. With Index. A near fine copy, in a near fine d/w, of a SCARCE first edition SIGNED BY THE AUTHOR.

Seller Inventory # 18262

Title
Being Direct: Making Advertising Pay (SCARCE HARDACK FIRST EDITION SIGNED BY THE AUTHOR, LESTER WUNDERMAN)
Author
Wunderman, Lester
Publisher
Random House, New York, NY, USA
Publication year
1996
Condition
Near Fine
Dust jacket
Near Fine
Signed
Signed by Author, Lester Wunderman
Binding
Hardback
Language
English
ISBN 10
0394540638
ISBN 13
9780394540634
Edition
First Edition, Second Printing.
Seller catalogs
Biography and Autobiography, Business

Greystone Books

Margate, United Kingdom

5-star seller

AbeBooks seller since October 11, 2000

Shipping rates from United Kingdom to U.S.A.

Item14 to 56 business days5 to 15 business days
First item£ 16.50£ 16.75
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