The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

Roam, Dan

ISBN 10: 1591841992 / ISBN 13: 9781591841999

Published by Portfolio Hardcover, 2008

About this Item

First printing with full number line 1-10. Inscribed by author (Dan Roam) on half title page: "Dear Doug, Please join me in celebrating L+M's 15 amazing years of innovation in association management!! -Dan" then a drawn smiling face. Otherwise, inside is clean, tight, and unmarked. Book boards slightly bent. Dust jacket has two about 1/2 inch tears, one on front and one on back. Seller Inventory # ABE-1702613130774

Bibliographic Details

Title: The Back of the Napkin: Solving Problems and...

Publisher: Portfolio Hardcover

Publication Date: 2008

Binding: Hardcover

Condition: Very Good

Dust Jacket Condition: Good

Signed: Inscribed by Author

Edition: 1st Edition.

About this title

Synopsis:

When Herb Kelleher was brainstorming about how to beat traditional airlines, he grabbed a bar napkin and a pen. Three dots to represent three cities. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Consultant Dan Roam shows readers how to harness their innate talent for visual thinking, promising that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways and dramatically improve their ability to share their insights.

Review:

"BusinessWeek"'s best innovation book of the year A "Fast Company" best business book of the year The ("London") "Times" business creativity book of the year "A must read for younger generation managers." -"BusinessWeek" "Roam shows that even the most analytical right-brainers can work better by thinking visually." -"Newsweek" "[Roam] shows you how to create simple drawings...that are simple but effective tools in breaking down complex notions and letting you share an idea across cultures and levels of expertise with aplomb." -"Fast Company" "As painful as it is for any writer to admit, a picture "is" worth a thousand words. That's why I learned so much from this book. With style and wit, Dan Roam has provided a smart, practical primer on the power of visual thinking." -Daniel H. Pink, author of "A Whole New Mind" "Inspiring! It teaches you a new way of thinking in a few hours-what more could you ask from a book?" -Dan Heath, author of "Made to Stick" "This book is a must read for managers and business leaders. Visual thinking frees your mind to solve problems in unique and effective ways." -Temple Grandin, author of "Thinking in Pictures" "If you observe the way people read or listen to things in the early 21st century, you realize that there aren't many of us left with a linear attention span. Visual information is much more interesting than verbal information. So if you want to make a point, do it with images, pictures or graphics...Dan Roam is the first visual consultant for the customer. And the message sticks." -Roger Black, Media design leader, author of "Websites That Work" "Simplicity. This is Dan Roam's message in "The Back of the Napkin." We all dread business meetings with their mountains of documents and the endless bulleted power points. Roam cuts through all that to demonstrate how the use of simple drawings-executed while the audience watches-c