Up the Agency/the Funny Business of Advertising: The Funny Business of Advertising

Mayle, Peter

ISBN 10: 0312099304 / ISBN 13: 9780312099305

Published by Gordonsville, Virginia, U.S.A.: St Martins Pr, 1993

About this Item

Book has one stain to fore edge visible in photo. Jacket has a wrinkle at top of front cover visible in photo.

Seller Inventory # 12-8

Bibliographic Details

• Title: Up the Agency/the Funny Business of Advertising: The Funny Business of Advertising
• Publisher: Gordonsville, Virginia, U.S.A.: St Martins Pr
• Publication Date: 1993
• Language: English
• ISBN 10: 0312099304
• ISBN 13: 9780312099305
• Binding: Hardcover
• Edition: 1st Edition
• Condition: Very Good
• Dust Jacket Condition: Very Good
• Signed: Inscribed by Author(s)

About this title

Synopsis

Before his glorious retreat to Provence, delightfully chronicled in his best-sellers A Year in Provence and Toujours Provence, Peter Mayle made his career in advertising, beginning as a copywriter and finishing thirteen years later as a creative director ("I think I was also a vice president," he writes "but I never had the cards printed"). Up the Agency is his caustic valentine to the culture of Madison Avenue, where the tribal customs and rituals are as wondrous to behold as the sights on any anthropological expedition.
Treading fearlessly and wittily where no one without a customized BMW and matching Armani suit has gone before, Mayle dissects this odd and endlessly fascinating industry - where the speed of a new talent's ascent can be matched only by his shocking fall months later. Whether describing the perfect ad man, the frenzy and desperation of putting together a new campaign, or the treachery of the fickle product-buying public, Mayle brings his insightful eye to bear on this very funny business, which brings both pleasure and pain to millions - and millions to a few.

About the Author

Peter Mayle spent fifteen years in the advertising business before escaping Madison Avenue in 1975 to write books. His work has been translated into seventeen languages, and he has contributed to a variety of newspapers and magazines. "A Year in Provence" won the British Book Awards' "Best Travel Book of the Year." He and his wife live in Provence.