P6 - A first printing trade paperback book SIGNED and inscribed by author to previous owner on the half-title page in very good condition that has some bumped corners, lightly cocked, some light discoloration and shelf wear. Includes a laid in note from the author to previous owner. Foundations of Popular Culture 5. 8.5"x5.5", 278 pages. Satisfaction Guaranteed. Size: 8vo - over 7�" - 9�" tall. Seller Inventory # EC34665BB

Contact seller

Report this item

Bibliographic Details

Title: Advertising and Popular Culture

Publisher: SAGE Publications Ltd, Thousand Oaks, California

Publication Date: 1996

Binding: Trade Paperback

Condition: Very Good

Dust Jacket Condition: No Jacket as Issued

Signed: Signed by Author

Edition: First Printing.

About this title

Synopsis:

Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced industrial life. Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising and its companion, the popular culture, conveyed through the mass media. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from and contributes to popular culture. Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture represents a fresh and fully elaborated conceptualization of the services that advertising and popular culture provide. This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising.

"About this title" may belong to another edition of this title.

Store Description

Bookmarc's specializes in used, collectible, and rare books. For modern books, we emphasize obtaining author signed books as special additions to your collection. These often include mystery, juvenile fiction, literary fiction, and non-fiction such as biographies, history and other notable works. We also, acquire other genre such as Texana and Southwestern history and literature. We accept want lists and enjoy the challenge of finding the right book for our customers. We provide a 100% guarantee. If you are not satisfied with your purchase we will return your full payment. We also are members of the American Booksellers Association (ABA) and the International Online Booksellers Association (IOBA).

Visit Seller's Storefront

Association Member

Members of these associations are committed to maintaining the highest standards. They vouch for the authenticity of all items offered for sale. They provide expert and detailed descriptions, disclose all significant defects and/or restorations, provide clear and accurate pricing, and operate with fairness and honesty during the purchase experience.

Seller's business information

Bookmarc's
TX, U.S.A.

Terms of Sale:

Our information: Bookmarc's, Sole Proprietor, Marc Williams, 3302 Clarksville St., La Porte, TX 77571, 281-479-0596, bookmarcs@gmail.com

We are able to hold books for two weeks. Reciprocal dealer discounts are available. We accept payment by PayPal, American Express, Discovery, Visa, or MasterCard. Our return policy is 14 days upon notification. Please call us if you have any questions at 281-479-0596. You may also e-mail any questions to us at bookmarcs@gmail.com. Shipments to Texas addresses w...

More Information

Shipping Terms:

If your book order is heavy or over sized, we will contact you to let you know extra shipping charges are required.

Domestic default shipping is by Media Mail (about 4 to 14 business days) at $4.00 for the first book and $2.50 for each additional book. Priority mail (about 2 to 3 days to most locations) is available at $6.00 for the first book and $6.00 for each additional book.

International shipping is $22.00 ($15.00 for Canada) and with a delivery time estimated at 10 to 20 business days. Shipping charges for books larger or heavier than this will the based on the actual cost of shipping per the USPS postage rate calculator. Shipping cost charges for international shipment are the actual shipping costs only, with no additional handling or processing fees.

Payment Methods
accepted by seller

PayPal

Add to Wants

Items related to Advertising and Popular Culture

Advertising and Popular Culture

Jib Fowles

Used - Soft cover

Seller's business information