The Medium is the Massage

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9781584230700: The Medium is the Massage
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30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book.
With every technological and social advancement, McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.
McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety.
McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.

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These laws of media, which McLuhan calls "the tetrad," can help one to understand and, perhaps, respond constructively to the new medium.... Some of the implications seem prophetic.--Euchner, Jim "Research-Technology Management (Journal) "

About the Author:

Herbert Marshall McLuhan was a Canadian philosopher. His work is one of the cornerstones of the study of media theory. He began his teaching career as a professor of English at several universities in the U.S. and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. McLuhan coined the expression "the medium is the message," the term global village and predicted the World Wide Web almost 30 years before it was invented. He was an influential fixture in media discourse.

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Other Popular Editions of the Same Title

9780670044191: The Medium is the Message

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ISBN 10:  0670044199 ISBN 13:  9780670044191
Publisher: GP, 2005
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9780143015819: Medium Is The Massage

Pengui...
Softcover

9780141035826: The Medium is the Massage: An Inventory of Effects (Penguin Modern Classics)

Pengui..., 2008
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9781888869026: The Medium Is the Massage

Wired ..., 1997
Softcover

9780671689971: The Medium is the Massage

Pocket..., 1989
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