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The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership (The Business Storybook Series) - Hardcover
Synopsis
What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry.
After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company’s two young founders set out to individualize credit, the financial world thought they were crazy…until it was clear that they weren’t.
Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated.
Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business was once turned down by every one of their competitors but has since grown to dominate the industry.
Through the story of Capital One, you’ll learn:
- How to recognize underserved sections of a market.
- How rejection by every company in the business doesn’t mean it’s time to quit.
- How to determine what people want and how to get it to them.
- How to employ marketing campaigns that will change the way people live.
Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.
"synopsis" may belong to another edition of this title.
About the Author
Mary Curran-Hackett is a versatile and prolific author, editor, and ghostwriter. An avid business and leadership ghostwriter with Kevin Anderson & Associates, she is best known as the author of the critically acclaimed and bestselling novels, PROOF OF HEAVEN and PROOF OF ANGELS (William Morrow/HarperCollins). Mary’s personal essays have been anthologized and published nationally. In addition to her own writing, Mary has edited hundreds of books and ghostwritten over twenty published books for some of the world's leading executives, entrepreneurs, doctors, artists, celebrities, and religious leaders. When not traveling, she calls Cincinnati home and enjoys her time there with her husband and two children.
"About this title" may belong to another edition of this title.
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The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership (The Business Storybook Series)
Published by
HarperCollins Leadership, 2020
ISBN 10: 1400218713
ISBN 13: 9781400218714
Used
Hardcover
Seller: Bookmans, Tucson, AZ, U.S.A.
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The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership
Published by
Harpercollins Leadership, 2020
ISBN 10: 1400218713
ISBN 13: 9781400218714
New
Hardcover
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Brand New. 153 pages. 8.25x5.25x0.75 inches. In Stock. Seller Inventory # 1400218713
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The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership (The Business Storybook Series)
Published by
HarperCollins Leadership, 2020
ISBN 10: 1400218713
ISBN 13: 9781400218714
New
Hardcover
Seller: The Anthropologists Closet, Des Moines, IA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: New. A clean crisp well preserved 2020 HarperCollins Leadership hardcover in a fine tight binding. Little to no shelf wear. Text is bright and free of marks or underlining. Fast shipping in a secure book box mailer with tracking. What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry. After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company's two young founders set out to individualize credit, the financial world thought they were crazy.until it was clear that they weren't. Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated. Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business was once turned down by every one of their competitors but has since grown to dominate the industry. Through the story of Capital One, you'll learn: How to recognize underserved sections of a market.How rejection by every company in the business doesn't mean it's time to quit.How to determine what people want and how to get it to them.How to employ marketing campaigns that will change the way people live.Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company. . Seller Inventory # 1248
Quantity: 1 available