Con un lenguaje claro, El libro de los negocios presenta concisas explicaciones que desbrozan la jerga acad�mica, esquemas que simplifican las teor�as m�s complejas, e ingeniosas ilustraciones que juegan con nuestras ideas sobre el mercado global.

Un gran l�der empresarial �nace o se hace? �C�mo se crea una marca exitosa? �Por qu� algunas empresas fracasan y otras prosperan? A lo largo de la historia, los gur�s de los negocios han ofrecido ideas que han configurado y mejorado el mundo empresarial.

�El mundo de los negocios explicado de forma sencilla!

Desde que las civilizaciones primitivas empezaron a comerciar con bienes y servicios, la humanidad ha pensado en los negocios. La aparición de productos especializados y el uso del dinero como medio de intercambio permitieron a sociedades e individuos adquirir un �perfil de negocios�, para emplear una expresión moderna.

Una enriquecedora lectura que nos cuenta sobre c�mo los antiguos egipcios, mayas, griegos y romanos supieron que la generación de riqueza mediante el mecanismo del comercio era esencial para adquirir poder y así sentaron las bases sobre las que prosperó la civilización.

Tanto el emprendedor que pone en marcha un negocio global o local, o bien el director ejecutivo con su visi�n m�s amplia, como el consumidor curioso hallar�n en este libro de negocios en espa�ol muchas ideas inspiradoras, desde c�mo crear el plan de negocio hasta c�mo gestionar la publicidad de un negocio a trav�s de los siguientes cap�tulos:

- Empieza con poco, piensa a lo grande. Emprender el negocio del siglo y expandirlo.
- Encender el fuego. Liderazgo y recursos humanos.
- Hacer que el dinero rinda. Gestionar las finanzas.
- Trabajar con una visi�n. Estrategia, operaciones, modelos de negocios.
- �xito en ventas. La gesti�n del marketing.
- Distribuci�n y productos. Producci�n y posproducci�n.

El libro de los negocios, pertenece a la galardonada serie Grandes Ideas explica temas complejos de un modo f�cil de entender mediante explicaciones claras y alej�ndose del academicismo tradicional. Su creativo dise�o y los gr�ficos innovadores que acompa�an al texto hacen de esta serie una introducci�n perfecta a una gran diversidad de materias para toda la familia.

About the Author

DK Para mentes curiosas

Creemos en la magia de descubrir. Por eso creamos libros que exploran ideas y despiertan la curiosidad sobre nuestro mundo.

De las primeras palabras al Big Bang, de los misterios de la naturaleza a los secretos de la ciudad, descubre en nuestros libros el conocimiento de grandes expertos y disfruta de horas de diversi�n e inspiraci�n inagotab.

"About this title" may belong to another edition of this title.

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