Writing for the Web : A Practical Guide
Jeney, Cynthia L.
ISBN 10: 0131192361 ISBN 13: 9780131192362
Published by Pearson Education, Limited, 2006
Used
Soft cover
From
Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
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About this Item
Description:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 8632317-6
Synopsis:
For courses in Writing for the Web, Web Authoring, Introduction to Web Writing and Web Development.
Taking a rhetorical approach,Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces students to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage students to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior.
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Bibliographic Details
Title: Writing for the Web : A Practical Guide
Publisher: Pearson Education, Limited
Publication Date: 2006
Binding: Soft cover
Condition: Very Good
Edition: 1st Edition.