TV Writing On Demand: Creating Great Content in the Digital Era takes a deep dive into writing for today’s audiences, against the backdrop of a rapidly evolving TV ecosystem. Amazon, Hulu and Netflix were just the beginning. The proliferation of everything digital has led to an ever-expanding array of the most authentic and engaging programming that we’ve ever seen. No longer is there a distinction between broadcast, cable and streaming. It’s all content. Regardless of what new platforms and channels will emerge in the coming years, for creators and writers, the future of entertainment has never looked brighter.
This book goes beyond an analysis of what makes great programming work. It is a master course in the creation of entertainment that does more than meet the standards of modern audiences―it challenges their expectations. Among other essentials, readers will discover how to:
- Satisfy the binge viewer: analysis of the new genres, trends and how to make smart initial decisions for strong, sustainable story. Plus, learn from the rebel who reinvented an entire format.
- Develop iconic characters: how to foster audience alignment and allegiance, from empathy and dialogue to throwing characters off their game, all through the lens of authenticity and relatability.
- Create a lasting, meaningful career in the evolving TV marketplace: how to overcome trips, traps and tropes, the pros and cons of I.P.; use the Show Bible as a sales tool and make the most of the plethora of new opportunities out there.
A companion website offers additional content including script excerpts, show bible samples, interviews with television content creators, and more.
"This is like a masterclass in the art of creating television―both now and for whatever 'television' may become. Visionary, insightful and timely."
―Issa Rae, Golden Globe-nominated Writer/Producer/Actress: Insecure, The Mis-Adventures of Awkward Black Girl
"I'm a longtime fan of Landau! His decades of experience and genuine love of the form shine in TV Writing On Demand. The definitive guide to writing for modern audiences."
―Damon Lindelof, Emmy Award-winning Writer/Producer: Lost, The Leftovers
"With close to 500 scripted series, the current television landscape takes some navigating. Fortunately, Landau does that with precision, passion and purpose. This book is invaluable."
―Frank Spotnitz, Emmy-nominated Writer/Executive Producer: The Man in the High Castle, Medici: Masters of Florence
"The television business has changed radically over the last few years and Landau has written an absolutely-essential guide to understanding it. Whether you’re trying to get a foot in the door, or you have a foot in and are trying to keep it there, this book is a must read."
―Sarah Watson, Creator: The Bold Type; Writer/Executive Producer: Parenthood
"Landau's previous book introduced us to the revolutionaries of the new age of creativity. TV Writing on Demand holds the secrets to becoming one. For writers, students and fans of story-driven entertainment, this book is indispensable."
―Dr. Nathaniel Kohn, Director, Roger Ebert's Film Festival; Associate Director, George Foster Peabody Awards
"Neil truly understands how television is changing and what today's creators need in order to transition to tomorrow's landscape. You're in good hands with this book!"
―Amy Aniobi, Co-Executive Producer, Insecure; Host of "Smart Manners" on Amy Poehler’s Smart Girls’ Network
