6.75 X 1 X 9.5 inches; 238 pages; Very Good overall condition. No noteworthy defects. No writing.; - We offer free returns for any reason and respond promptly to all inquiries. Your order will be packaged with care and ship on the same or next business day. Buy with confidence.

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Bibliographic Details

Title: Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small
Publisher: Harvard Business School Pr, USA
Publication Date: 2003
Language: English
ISBN 10: 1591391539
ISBN 13: 9781591391531
Binding: Hardcover
Edition: 1st Edition (Unstated); First Printing.
Condition: Very Good
Dust Jacket Condition: Very Good

About this title

Synopsis

Robert F. Kennedy challenged us to "dream of things that never were and
say, Why not?"

Why Not? is a primer for fresh business thinking, for problem solving with a purpose, for bringing the world a few steps closer to the way it should be. Idealistic? Yes. Unrealistic? No.

Authors Barry Nalebuff and Ian Ayres have spent their careers asking questions, solving problems, and bringing fresh ideas to market-from insurance that protects against a decline in your home's value to Honest Tea, bottled iced tea that actually tastes like tea. Illustrated with examples from every aspect of life, this book offers simple techniques for generating ingenious solutions to existing problems, and for applying existing solutions to new problems.

In the spirit of Edward de Bono's Lateral Thinking, Why Not?will help you take the things we all see, every day, and think about them in a new way. Why not have telemarketers pay you for your time when they call? Why not sell a mortgage that automatically refinances when interest rates drop? Why not organize a "buycott" rather than a boycott? Why Not? will provoke you into finding new business opportunities using everyday ingenuity. Great ideas are waiting. Why not be the one to discover them?

About the Author

Barry Nalebuff is the Milton Steinbach Professor of Economics at Yale School of Management, and coauthor of Co-opetition and Thinking Strategically. Ian Ayres is the William K. Townsend Professor of Law at Yale Law School.

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True Oak Books LLC
446 New Paltz Rd, APT 6, Highland, NY, 12528, U.S.A.

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Items can be returned within 30 days of the estimated delivery date. All returns must be approved before an item is shipped back. Domestic returns generally take two weeks and International returns can take up to six weeks to be received and processed. In the event that an item is being returned due to an error on our part, a prepaid return label will be supplied via email upon request. If a return is not approved, there may be a delay with processing a refund.

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