Web Survey Methodology (Research Methods for Social Scientists)

Callegaro, Mario

ISBN 10: 0857028618 / ISBN 13: 9780857028617

Published by SAGE Publications Ltd, 2015

About this Item

Ships in a BOX from Central Missouri! Like Brand NEW. No tears, highlighting or writing because it's never been used! May have minor shelf wear. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Seller Inventory # 001805156N

Bibliographic Details

• Title: Web Survey Methodology (Research Methods for Social Scientists)
• Publisher: SAGE Publications Ltd
• Publication Date: 2015
• Language: English
• ISBN 10: 0857028618
• ISBN 13: 9780857028617
• Binding: paperback
• Edition: First Edition.
• Condition: Like New

About this title

Synopsis

Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence.

 

The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.

About the Author

Mario Callegaro is senior survey research scientist at Google.

Katja Lozar Manfreda and Vasja Vehovar are professors of statistics and methodology at the Faculty of Social Science, University of Ljubljana.