185.4 X 33 X 233.7 millimeters; 475 pages; CD is included! Light creasing on the back cover (due to CD pocket). Very Good condition otherwise. No other noteworthy defects. No markings. ; Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will be carefully cushioned in bubble wrap and securely boxed. All orders ship on the same or next business day. Buy with confidence. 1st Edition (Unstated); No Printing Stated.

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Bibliographic Details

Title

Web Analytics 2. 0 The Art of Online Accountability and Science of Customer Centricity

Publisher

Wiley, Indianapolis, IN

Publication Date

2010

Language

English

ISBN 10

0470529393

ISBN 13

9780470529393

Binding

Paperback

Edition

1st Edition

Condition

Very Good-

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About this title

Synopsis

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

About the Author

Avinash Kaushik is the author of the leading research & analytics blog Occam's Razor. He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive, Inc. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. He was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association.

The author donates all proceeds from his books to two charities, The Smile Train and The Ekal Vidyalaya Foundation.

"About this title" may belong to another edition of this title.

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True Oak Books LLC
446 New Paltz Rd, APT 6, Highland, NY, 12528, U.S.A.

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