The Weather Channel - The Improbable Rise of a Media Phenomenon
Batten, Frank; with Jeffrey L. Cruikshank
Language: English
Published by Harvard Business School Press, Boston, Massachusetts, 2002
- First Edition
- Hardcover
- Used
Seller: ELK CREEK HERITAGE BOOKS (IOBA), TOMS RIVER, NJ, U.S.A.ELK CREEK HERITAGE BOOKS (IOBA)
AbeBooks seller since May 10, 2012
Association member: IOBA
Condition: Used - Very good
£ 10.90
Quantity: 1 available
Add to basketItem description from seller
First Edition / First Printing per complete number line including number one. Hard cover in very good condition with blue boards, black spine cloth and silver gilt spine lettering. Blue end papers; on front free end paper are two gift inscriptions in blue ink; hard to see because blue on blue. Interior text block otherwise clean & tight; no writing, no markings noted. Contains a center section of 8 leaves/16 pages of color photographs on glossy paper depicting Weather Channel personalities reporting weather news both in studio and on location. 276 numbered pages which also contains an Index. Dust jacket in very good condition; not price clipped. * From a review on rear jacket panel by Chuck Salter of Fast Company, "Despite gusts of widespread skepticism and downpours of derisive one-liners, The Weather Channel found an audience. Severe-storm coverage became riveting, breaking news, and the channel's meteorologists became minor celebrities. But the Weather Channel had a far more profound influence on mainstream culture. It didn't just feed farmers, pilots, and weather enthusiasts who had been hungry for more information. It created weather consumers by convincing ordinary people that they needed more weather information than they had been getting.".…
Seller Inventory # 001122
- Title
- The Weather Channel - The Improbable Rise of a Media Phenomenon
- Author
- Batten, Frank; with Jeffrey L. Cruikshank
- Publisher
- Harvard Business School Press, Boston, Massachusetts
- Publication year
- 2002
- Condition
- Very Good
- Dust jacket
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1578515599
- ISBN 13
- 9781578515592
- Edition
- 1st Edition
- Printing
- 1st Printing
- Seller catalogs
- Mass Media, Science
This is the remarkable story of The Weather Channel, a cable network that succeeded when almost all the experts predicted it would fail. Told by one of the key figures in the network's success, former Chairman and CEO Frank Batten, this is at once a deeply personal account of high-stakes entrepreneurship and a fascinating case study of a media business both experiencing and driving major change.
There are colorful personalities-from the on-camera meteorologists to the whiz kids recruited to help build the company's core technology. There are adventures and dramas-from the glitch-filled national launch that was saved by luck and a mysterious stranger to The Weather Channel's near-death experience as its owner, Landmark Communications, was poised to lose its entire $31 million investment in the network. There are unexpected plot twists, risky ventures, failures, and victories.
Batten's engrossing narrative reveals for the first time how The Weather Channel works its magic-and the technological, meteorological, and business innovations that have made it all possible. He takes us behind the scenes as his unique network evolved from struggling start-up to media powerhouse, from editorial cartoon fodder to vital public service.
Along the way, he shares hard-won business lessons on breaking from convention and taking educated risks; bringing a great idea to market; strengthening a brand; leveraging disruptive technologies; managing through failure; preserving a spirit of risk-taking through periods of intense growth; and more.
An absorbing tale of success against the odds, this book will appeal to entrepreneurs in all industries, as well as to the millions of fans of The Weather Channel.
AUTHORBIO: Frank Batten is the retired Chairman and CEO of Landmark Communications, Inc., a private media company that owns newspapers, specialty publications, television stations, and The Weather Channel. Jeffrey L. Cruikshank is the founder of The Cruikshank Co., Inc., and the author or coauthor of numerous business books.
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ELK CREEK HERITAGE BOOKS (IOBA)
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