Walk-Over Shoe Prints. A Magazine with a Purpose. July August 1921

William T. Card, editor

Published by Geo. E. Keith Company, Campello, MA, 1921

About this Item

8vo brochure (23 by 15 cm), 84 pp plus wraps cover, profusely illustrated with black and white photos and illustrations and four pages with color. Illustrations are of shoes made by the company, its stores, interior and exterior, windows, ads, models, miscellaneous. The George Keith Company of Campello MA was a successful shoe manufacturer that issued this magazine for almost two decades as a promotional vehicle, combining advertising and trade catalog-like information with articles, poems and short stories that not very subtly related to footwear and the company's products. Although issued for a good number of years, this is a true piece of ephemera in terms of scarcity, with OCLC showing the only institutional holding at the New York Public Library. Its interest lay in the marketing approach, more public relations or like today's infomercial than a blatant ad, in the shoe fashions of the day, and an insight into the shoe trade of the day -- a company's history, culture, etc. Light soiling to the white front and rear cover, with the trace of a name scribbled in blue pencil across the front top. A trivial closed tear on front cover and minute dent affecting its side and some leaves afterward. Otherwise clean and tight. Seller Inventory # 002205

Bibliographic Details

Title: Walk-Over Shoe Prints. A Magazine with a ...

Publisher: Geo. E. Keith Company, Campello, MA

Publication Date: 1921

Binding: Wraps

Condition: Very Good

Edition: First Edition.