Visual Environment: Sight, Sign and By-Law
Claus, R. James and Karen E. Claus
Sold by Granny Goose Books, Ottawa, ON, Canada
AbeBooks Seller since 20 October 2008
Used - Hardcover
Condition: Used - Very good
Quantity: 1 available
Add to basketSold by Granny Goose Books, Ottawa, ON, Canada
AbeBooks Seller since 20 October 2008
Condition: Used - Very good
Quantity: 1 available
Add to basketThe interior of the book is clean and fresh, with no marks or wear. The laminated cover is also in very good condition, with light wear. Synopsis: "For a student of the urban landscape, the sign industry is particularly significant as a manifestation of our cultural needs . It is hoped that this book will provide an introduction to some of the psychophysical and social psychological variables involved in perception of visual communication, to the need for visual communication in our society, and to the economic-geographic location factors of the sign industry. Contents: -- 1. Visual perception. -- 2. Facets of visual communication. -- 3. The institutionalization of visual communication: the growth of major industries to meet the need. -- 4. The nature and functions of signs. -- 5. The role of bylaws in the creation of the visual environment.
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