Visual Communication: Insights and Strategies
Language: English
Published by Wiley-Blackwell, 2021
- First Edition
- Softcover
- Used
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- Title
- Visual Communication: Insights and Strategies
- Author
- Page, Janis Teruggi; Duffy, Margaret
- Publisher
- Wiley-Blackwell
- Publication year
- 2021
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 1119226473
- ISBN 13
- 9781119226475
- Edition
- 1st Edition.
Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers
Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them.
The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book:
- Reveals how to analyze visual imagery
- Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained
- Combines research, theory, and professional practice of visual communication
Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.
"Synopsis" may belong to another edition of this title.
About the Author
Janis Teruggi Page is Clinical Assistant Professor, Communication Department, University of Illinois at Chicago.
Margaret Duffy is Executive Director, Novak Leadership Institute and Professor of Strategic Communication, University of Missouri.
"About the title" may belong to another edition of this title.
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