Unstructured Data Analytics: How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention
Language: English
Published by Wiley, 2018
- First Edition
- Hardcover
- Used
Seller: Outer Print, Richmond, VA, U.S.A.Outer Print
AbeBooks seller since November 26, 2021
Condition: Used - Near fine
£ 15.31
Quantity: 1 available
Add to basketItem description from seller
Near Fine hardcover in a Near Fine dust jacket. Overall a bright and attractive copy with no signs of wear or aging. 408 pp.
Seller Inventory # 005069
- Title
- Unstructured Data Analytics: How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention
- Author
- Isson, Jean Paul
- Publisher
- Wiley
- Publication year
- 2018
- Condition
- Near Fine
- Dust jacket
- Near Fine
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1119129753
- ISBN 13
- 9781119129752
- Edition
- 1st Edition
- Printing
- 1st Printing
Turn unstructured data into valuable business insight
Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studies show how real-world companies are leveraging UDA in security and customer management, and provide clear examples of both traditional business applications and newer, more innovative practices.
Roughly 80 percent of today's data is unstructured in the form of emails, chats, social media, audio, and video. These data assets contain a wealth of valuable information that can be used to great advantage, but accessing that data in a meaningful way remains a challenge for many companies. This book provides the baseline knowledge and the practical understanding companies need to put this data to work.
Supported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer Manulife, AXA, Monster Worldwide, Under Armour, the Houston Rockets, DELL, IBM, and SAS Institute, this book provide a framework for building and implementing a successful UDA center of excellence.
You will learn:
- How to increase Customer Acquisition and Customer Retention with UDA
- The Power of UDA for Fraud Detection and Prevention
- The Power of UDA in Human Capital Management & Human Resource
- The Power of UDA in Health Care and Medical Research
- The Power of UDA in National Security
- The Power of UDA in Legal Services
- The Power of UDA for product development
- The Power of UDA in Sports
- The future of UDA
From small businesses to large multinational organizations, unstructured data provides the opportunity to gain consumer information straight from the source. Data is only as valuable as it is useful, and a robust, effective UDA strategy is the first step toward gaining the full advantage. Unstructured Data Analytics lays this space open for examination, and provides a solid framework for beginning meaningful analysis.
"Synopsis" may belong to another edition of this title.
About the Author
JEAN PAUL ISSON is a recognized worldwide expert and evangelist in Big Data Analytics and Advanced Business Analytics, with over 22 years of experience. He is the author of Win with Advanced Business Analytics and People Analytics in the Era of Big Data.
As Global Vice President of Predictive Analytics & BI at Monster Worldwide Inc. he has built his team from the ground up and successfully conceived and implemented global customer scoring, predictive models and segmentation, machine learning and deep learning solutions, web mining applications, and people analytics solutions for Monster across North America, Europe, and Asia/Pacific. He is also the Founder of the People Analytics Institute.
"About the title" may belong to another edition of this title.
Outer Print
Richmond, VA, U.S.A.
AbeBooks seller since November 26, 2021
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 2 to 6 business days |
|---|---|---|
| First item | £ 4.42 | £ 7.43 |
Payment methods
Store description
With over 25 years in the used and antiquarian book trade, Outer Print specializes in art, photography, and modern literature. We welcome search requests and are always purchasing books and collections.
Specialty
Used and NewSeller's business information
Outer Print
VA, U.S.A.
Mike Brummit
4306 New Kent Ave
Richmond, VA 23225
804-366-8349
outerprintbooks@gmail.com
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Outer Print, Richmond, Virginia, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Privacy and security
Customer information is treated with utmost confidentiality and will only be used to deliver orders. While we are happy to receive any requests for book searches, we will not use provided customer information to solicit in any way.