Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
Teixeira, Thales S.; Piechota, Greg
Language: English
Published by Currency Books/Crown Publishing/Penguin Random House USA, New York NY USA, 2019
- First Edition
- Softcover
- Used
Seller: Pages 'N Pages Bookstore, Toronto, ON, CanadaPages 'N Pages Bookstore
AbeBooks seller since September 4, 2020
Condition: Used - Fine
£ 31.17
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Seller Inventory # 409
- Title
- Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
- Author
- Teixeira, Thales S.; Piechota, Greg
- Publisher
- Currency Books/Crown Publishing/Penguin Random House USA, New York NY USA
- Publication year
- 2019
- Condition
- Fine
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 152476308X
- ISBN 13
- 9781524763084
- Edition
- 1st Edition
- Printing
- 1st Printing
For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing, or consuming a product or service. Upstarts, Teixeira shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head to head with GM but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance.
In a penetrating narrative filled with case studies and stories, Teixeira shows us how startups successfully disrupt industries--and what industry leaders must do to avoid being disrupted and protect their domain.
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Pages 'N Pages Bookstore
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AbeBooks seller since September 4, 2020
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