- First Edition
- Hardcover
- Used
Condition: Used - Fine
£ 14.94
Quantity: 1 available
Add to basketItem description from seller
Condizioni dettagliate: Ottime, dorso con etichetta, copertina flessibile.
Seller Inventory # GIU-126_9780273680093
- Title
- Unique now.or never
- Author
- Jesper Kunde
- Publisher
- Prentice Hall
- Publication year
- 2002
- Condition
- Fine
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0273680099
- ISBN 13
- 9780273680093
- Edition
- PRIMA EDIZIONE.
Tom Peters, Palo Alto. "Kunde, whose Corporate Religion has been a bestseller since 1997, is probably the best brand guru in Europe. This is an elegantly written production that clarifies the enormous task facing business. 'You must have either a unique product, a unique shop, a unique service or a unique brand. If you have none of these you will vanish'." Book of the Week, The Sunday Times
Our parents valued products. Tangible, measurable, reassuringly solid things. Today, products are almost indistinguishable. Our generation of consumers focuses on attitude, emotional content and immaterial value. If you want to sell me a power drill, don't tell me how many watts the engine is; tell me how good I’ll feel when a set of shelves I’ve put up stays up. This is the new value economy.
Value differentiation is a crucial factor for success and the question on everybody's mind is simple: How do I stand out in the turmoil? What does it take to be unique? First you have to change your mindset. Always front a company with the brand - never ever the product.
Understanding the power of a unique brand gives value-driven companies an advantage in the market. Unique, Now or Never sets out four new tools for companies in the new value economy to achieve that advantage.
So ask yourself
Do you have a unique company? If not - then change it
Do you work in a unique company? If not - then find one
Do you have a unique culture? If not - then build one
"Synopsis" may belong to another edition of this title.
Review
"Jesper Kunde is a name you can expect to see on the global business advisors’ marquee for a long time to come. The outspoken Danish marketing phenom is more in touch with exactly what it will take to create an energetic, encompassing, exciting, provocative, profitable and sustainable value position in the ‘new’ economy than anyone practicing today. His message to managers is ‘tough love’.
This book is not for the faint of heart. It is not for you unless you are ready to shed decades of marketing ‘wisdom’ and painstakingly build – in the spirit of a Nike, a Virgin, a Nokia – your essential value proposition. It is not for you unless you are prepared to organize your entire company into a focused system that supports and exudes the essence of whom you are and why what you offer to the world matters.
Let Kunde get into your mind, and you may just end up getting into your customers’ mind! A bravura performance from the undisputed Maestro of Value Positioning’’.
Tom Peters, Palo Alto."About the title" may belong to another edition of this title.
Shipping rates from Italy to U.S.A.
| Item | 2 to 5 business days | 2 to 5 business days |
|---|---|---|
| First item | £ 38.19 | £ 44.98 |
Payment methods
Store description
Libri rari, fuori catalogo, di tutte le epoche, di ogni argomento e genere. Poi ancora fumetti, locandine, manifesti, cartoline da collezione. La carta, questo supporto straordinario che da secoli veicola quanto c'è di più prezioso: la cultura, la civiltà, la creatività e il pensiero umano. 'Magistri in arte cartarum' era il nome che si dava ai primi produttori di carta che nacquero in Europa nel XII e XIII secolo, forse importando le tecniche da Siria e Palestina. Cartarum (delle carte, delle cose di carta) è il nome che ci siamo dati ed è la passione che vogliamo condividere con voi.…
Specialty
Libri usati e fuori catalogoSeller's business information
RARO srl
Via Quarto Negroni, 17
Ariccia, RM Italy 00072
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Cartarum, Ariccia, Roma, Italy, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.