Understanding Communication Theory: A Beginner?s Guide

Stephen M. Croucher

ISBN 10: 0415748046 / ISBN 13: 9780415748049

Published by Taylor & Francis Ltd, 2015

Num Pages: 288 pages, 8 black & white tables, 15 black & white halftones. BIC Classification: GTC; JFD; KNT. Category: (G) General (US: Trade). Dimension: 181 x 254 x 23. Weight in Grams: 740. . 2015. 1st Edition. Paperback. . . . . Seller Inventory # V9780415748049

Synopsis:

This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory―the social scientific, interpretive, and critical approaches―and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.

About the Author:

Stephen M. Croucher is Professor at Massey University, New Zealand. He is co-author of Understanding Communication Research Methods.

Bibliographic Details

Title: Understanding Communication Theory: A ...
Publisher: Taylor & Francis Ltd
Publication Date: 2015
Binding: Soft cover
Condition: New
Edition: 1st Edition