Under the Radar : Starting Your Net Business Without Venture Capital

Kling, Arnold

ISBN 10: 0738204684 / ISBN 13: 9780738204680

Published by Basic Books, 2001

Used book that is in clean, average condition without any missing pages. Seller Inventory # 6385080-6

Synopsis:

An entrepreneur and Internet millionaire tells us how he and many others like him are doing business "under the radar". Forget everything you've ever read about starting an Internet business. Forget the moon-shot IPO's. Forget Silicon Valley and venture capital. The start-ups featured in Forbes, Fortune, and The Industry Standard represent only a sliver of what is happening on the Internet. Under the Radar tells the story of Web companies that bear little resemblance to the cash-burning businesses that were the media darlings before the Internet bubble burst. In this distinctive and timely guide, Arnold Kling, an experienced "Netstrapper" who sold his Internet start-up for USD85 million, introduces the reader to more than two dozen business founders-all of whom launched their sites without venture capital-whose stories inspire and instruct. Kling advises Internet entrepreneurs not to waste time trying to woo big-time investors obsessed with billion-dollar jackpots. Instead, he offers clear, tough-minded coaching on every important aspect of building a real Internet enterprise -from evaluating business ideas to finding the best partners and making wise use of web technology. His step-by-step plan produces solid businesses that are free from market turbulence and investor control, making it easy to operate "under the radar. "

Synopsis: An entrepreneur and Internet millionaire tells us how he and many others like him are doing business "under the radar". Forget everything you've ever read about starting an Internet business. Forget the moon-shot IPO's. Forget Silicon Valley and venture capital. The start-ups featured in Forbes, Fortune, and The Industry Standard represent only a sliver of what is happening on the Internet. Under the Radar tells the story of Web companies that bear little resemblance to the cash-burning businesses that were the media darlings before the Internet bubble burst. In this distinctive and timely guide, Arnold Kling, an experienced "Netstrapper" who sold his Internet start-up for USD85 million, introduces the reader to more than two dozen business founders-all of whom launched their sites without venture capital-whose stories inspire and instruct. Kling advises Internet entrepreneurs not to waste time trying to woo big-time investors obsessed with billion-dollar jackpots. Instead, he offers clear, tough-minded coaching on every important aspect of building a real Internet enterprise -from evaluating business ideas to finding the best partners and making wise use of web technology.

His step-by-step plan produces solid businesses that are free from market turbulence and investor control, making it easy to operate "under the radar. "

Bibliographic Details

Title: Under the Radar : Starting Your Net Business...
Publisher: Basic Books
Publication Date: 2001
Binding: Hardcover
Condition: Good
Edition: First Edition.