Type Hybrid: Typography in Multilingual Design

Cheung , Victor ; Victionary

ISBN 10: 9881320399 / ISBN 13: 9789881320391

Published by Viction Workshop , Hong Kong, 2016

About this Item

Folded stiff wrappers (softcover), 255 pages : illustrations (some color) ; 25 cm. Very good, light edge-wear, (remains of) price-sticker on wrappers. "Increasingly globalised, the world is looking for a new-era language that can unite and identify with multiple cultures at once. This does not only come as a verbal challenge, but an intellectual one for designers to understand foreign values and communication systems to create an effective discourse. Some would dare the challenge to make perfect a multilingual setting, harmonising unique writing systems and cultural references to engage a global audience. This is a research into the specialist area. The book begins with a collection of 120 logotypes that feature synchronised multilingual details within a compact design. The showcase then expands to probe into 100 visual communication solutions. From corporate branding to event communications and packaging designs, each project demonstrates how designers from different parts of the world draw an international crowd with a hybrid language that stays sensitive to the complexities of local culture"--Publisher's description. Seller Inventory # JHJ_2024_08_16_1

Bibliographic Details

Title: Type Hybrid: Typography in Multilingual ...

Publisher: Viction Workshop , Hong Kong

Publication Date: 2016

Binding: Soft cover

Condition: Very Good

Edition: 1st Edition

About this title

Synopsis:

With increased globalization comes increased sharing of ideas a cultural exchange than can lead to new and diverse possibilities. This hybridization has long been at work not only on the foods we eat and the music we listen to, but the very words we speak. Type Hybrid examines its impact on the written aspects of our languages. Appealing to an audience that speaks more than one language, multilingual designers are able to broaden their reach and that of their clients at the same time as expanding the arsenal of characters at their disposal. Divided into two chapters and showcasing logos and visual communication, this book is revolutionary in its expos of a growing trend in typography one that is here to stay.

About the Author:

Viction: ary and viction: workshop were founded by Victor Cheung in 2001 in Hong Kong to create vibrant visual experiences and to bring together diverse international designers.