Trade Shows in the Globalizing Knowledge Economy
Language: English
Published by Oxford University Press, 2014
- First Edition
- Hardcover
- Used
Seller: Prior Books Ltd, Cheltenham, United KingdomPrior Books Ltd
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Seller Inventory # 212984
- Title
- Trade Shows in the Globalizing Knowledge Economy
- Author
- Bathelt, Harald; Golfetto, Francesca; Rinallo, Diego
- Publisher
- Oxford University Press
- Publication year
- 2014
- Condition
- Like New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0199643083
- ISBN 13
- 9780199643080
- Edition
- First Edition.
- Item weight
- 24 ounces
- Dimensions
- 9x1x7
- Seller catalogs
- Politics, Economics & Government
"Synopsis" may belong to another edition of this title.
About the Author
Francesca Golfetto is Professor of Business Management and Marketing at Bocconi University, Milan Italy. She has taught at the Universities of Venice and Turin, and was visiting professor at Oxford University, Said Business School. She is Director of MiMeC (Master in Marketing and Communication) and has been Co-director of Bocconi University's CERMES (Center for Research on Markets and Industry). She has founded CERMES' Trade Fair Observatory, which has become the leading European research institution devoted to the trade show industry. She is consultant in Business Strategy and Marketing, and has also been a member of the advisory board of leading Italian companies and consultant for various trade show organisers and exhibitions centres. She has published various books on topics as European manufacturing industry, firm competition and strategy, marketing communication and trade shows.
Diego Rinallo is Associate Professor of Marketing at Kedge Business School, Marseille, and Associate Researcher at CERGAM, Centre d'Etudes et de Recherche en Gestion d'Aix Marseille. He was visiting scholar at the University of Wisconsin-Madison and the Schulich School of Business, Toronto. He is an affiliated member of CERMES Bocconi's Business Communication & Events Lab (formerly Trade Fair Observatory), where he conducted several applied research studies in the context of the trade show industry. His academic research, focused on trade shows, marketing communications and consumer culture, was published in Journal of Marketing, Economic Geography, Journal of Business Ethics, Journal of Business Research, Industrial Marketing Management, and Journal of Business and Industrial Marketing. He is the author of Event Marketing (Egea, 2011), and the editor of Consumption and Spirituality (Routledge, 2012).
"About the title" may belong to another edition of this title.
Prior Books Ltd
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