104 pages plus covers. Cover has some wear and soiling. Mailing label at lower left of front cover. Illustrations (some in color). Front cover is of Missileman Schriever on the left half, facing right, with a rocket launching to his right. The cover story content starts at page 16 with a section titled Armed Forces: The Bird & the Watcher, with photographs of the Air Force Rascal aircraft, the Air Force's Snark, the Navy's Sparrow, and the Army's Redstone ballistic missile. There is a photograph of General Schriever and family at home on page 19. At pages 46 and 47 there is a two page advertising spread by Chance Vought Aircraft on the World's Fastest Navy fighter squadron. At pages 52 and 53 is a two page advertising spread from Lockheed on their F-104 starfighter. Time has been based in New York City since its first issue published on March 3, 1923, by Briton Hadden and Henry Luce. It was the first weekly news magazine in the United States. They first called the proposed magazine Facts, wanting to emphasize brevity so a busy man could read it in an hour. They changed the name to Time and used the slogan "Take Time ? It's Brief". Hadden was considered carefree and liked to tease Luce. He saw Time as important but also fun, which accounted for its heavy coverage of celebrities and politicians, the entertainment industry and pop culture, criticizing it as too light for serious news. Time set out to tell the news through people, and until the late 1960s, the magazine's cover depicted a single person. The first issue of Time featured Joseph G. Cannon, the retired Speaker of the House of Representatives, on its cover. The cover price was 15¢ (equivalent to $2.39 in 2021). On Hadden's death in 1929, Luce became the dominant man at Time and a major figure in the history of 20th-century media. After Briton Hadden's death, the largest Time, Inc. stockholder was Henry Luce, who ruled the media conglomerate in an autocratic fashion. After Time magazine began publishing its weekly issues in March 1923, the company was able to increase its circulation by using U.S. radio and movie theaters around the world. It often promoted both Time magazine and U.S. political and corporate interests. The company arranged for the 30-minute radio program The March of Time to be broadcast over CBS beginning on March 6, 1931. Each week, the program presented a dramatization of the week's news for its listeners; thus Time magazine itself was brought "to the attention of millions previously unaware of its existence", leading to an increased circulation of the magazine during the 1930s. Between 1931 and 1937, The March of Time radio program was broadcast over CBS radio, and between 1937 and 1945, it was broadcast over NBC radio ? except between 1939 and 1941, when it was not aired. People magazine was based on Time's "People" page. Presumed First Edition, First printing of this issue.…

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Bibliographic details

Title: Time; The Weekly Newsmagazine, Volume LXIX, No. 13, April 1, 1957
Author: Luce, Henry R. (Editor-in-Chief)
Publisher: Time, Inc, New York
Publication year: 1957
Condition: Good
Binding: Magazine
Edition: 1st Edition
Seller catalogs: Airpower, Cold War, Military Technology, Rockets

Ground Zero Books, Ltd.

Silver Spring, MD, U.S.A.

5-star seller

AbeBooks seller since August 14, 1998

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Item	5 to 20 business days	3 to 6 business days
First item	£ 3.74	£ 5.60

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Founded and operated by trained historians, Ground Zero Books, Ltd., serves the book collector, the scholar, and institutions. We focus on the individual, and pride ourselves on our personal service. Please contact us with your wants, as we have many books not yet listed in our database.

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Military History, Nuclear, American Revolution, Military Medicine, Vietnam, World War II, British Empire, World War I, Unit Histories, Civil War

Seller's business information

Ground Zero Books, Ltd.

9033 Georgia Avenue
Silver Spring, MD U.S.A. 20910-2254

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Terms of sale

Books are subject to prior sale. Please ask us to hold a book for you before you
mail your check. Books are returnable within 7 days, if not satisfactory. MD
residents add 6% state sales tax.
The mailing address for Ground Zero Books, Ltd. (a subchapter-S corporation) is
P.O. Box 8369, Silver Spring, MD 20907-8369. You can reach us by phone at 301-
585-1471, by fax at 301-920-0253, or by e-mail at gzbooksltd@aol.com. Ground Zero
Books, Ltd., is owned & operated by R. Alan Lewis & Lynne Haims.

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If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.

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Statutory right to withdraw

You have the right to withdraw from this contract within 14 days without giving any reason.

The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.

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To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.

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If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).

We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.

We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.

We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.

We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.

You shall send back the goods or hand them over to Ground Zero Books, Ltd., Silver Spring, Maryland, U.S.A., +1 240-316-0119, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.

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The right of withdrawal does not apply to:

The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
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