Thinking in New Boxes: Five Essential Steps to Spark the Next Big Idea
Luc de Brabandere & Alan Ivy of the Boston Consulting Group
Language: English
Published by Random House, 2013
- First Edition
- Hardcover
- Used
Seller: Hostile City Editions, Philadelphia, PA, U.S.A.Hostile City Editions
AbeBooks seller since January 11, 2026
Condition: Used - Near fine
£ 2.73
Quantity: 1 available
Add to basketItem description from seller
1st edition, 2nd printing; Dust jacket unlipped in very good condition with light bumps to bottom edge; Cream boards with gold lettering on spine, moderate bump on bottom front board edge; Text unmarked.
Seller Inventory # ABE-1769081554325
- Title
- Thinking in New Boxes: Five Essential Steps to Spark the Next Big Idea
- Author
- Luc de Brabandere & Alan Ivy of the Boston Consulting Group
- Publisher
- Random House
- Publication year
- 2013
- Condition
- Near fine
- Dust jacket
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0812992954
- ISBN 13
- 9780812992953
- Edition
- 1st Edition
- Printing
- 2nd Printing
- Item weight
- 1 pound
To make sense of the world, we all rely on assumptions, on models—on what Luc de Brabandere and Alan Iny call “boxes.” If we are unaware of our boxes, they can blind us to risks and opportunities. Yet thinking “out of the box” is not the answer. Our brains don’t work that way. True ingenuity needs structure. It needs new boxes that balance self-awareness with hard analysis and bold brainstorming.
This innovative book challenges everything you thought you knew about business creativity—and provides a practical way to achieve it. Thinking in New Boxes is not just a process, it is a mindset that can help you sustain success in business as well as in life.
Case in point: BIC started as a stationery company and purveyor of popular low-cost ballpoint pens. Business was healthy, but BIC wanted to grow. Had BIC thought of itself as a “pen” company, it might have focused solely on expanding its range of pens with new colors, new sizes, and new price points. But one executive perceived a new box. BIC was not in the pen business, it was in the “inexpensive disposable plastic items” business. With this breakthrough change to a different box, the company opened its eyes to a host of new opportunities—disposable lighters, razors, and even precharged mobile phones. BIC and its sales soared.
This groundbreaking guide takes a radically new approach to the business of creativity by breaking it down into five simple steps. First, doubt everything: Step away from your comfort zone and challenge your perceptions and prejudices. Second, probe the possible: Reexamine the world, not so that you can determine the right answers but so that you can ask the right questions. Third, diverge: Discover a plethora of fun, easy-to-implement exercises designed to help you and your team generate many new and exciting ideas. Fourth, converge: Evaluate, prioritize, and select the ideas that will drive breakthrough results. And last, reevaluate relentlessly: Foster a new kind of creative process that is not only practical but also sustainable. No good idea is good forever.
Packed with interactive games, visualization tools, and creativity boosters, Thinking in New Boxes empowers you to tailor the five steps to your own needs, both personal and professional. You’ll find fascinating real-world case studies—from Ford to Trader Joe’s. You’ll learn to overcome missed creative opportunities and to avoid missing such opportunities in the future. And you will discover how to stay ahead of the curve. This isn’t a simpleminded checklist. This is the discipline of sustainable creativity. This is Thinking in New Boxes.
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Hostile City Editions
Philadelphia, PA, U.S.A.
AbeBooks seller since January 11, 2026
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