Synopsis
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running.
* rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture;
* a more in-depth examination of intellectual property development and management than is common in business-focused entrepreneurship texts;
* a more in-depth treatment of valuation, deal structuring, and equity preservation issues than is common in business-focused entrepreneurship texts;
* extensive discussion of technology management and continuous innovation as a competitive advantage;
* addresses the issue of leading, managing, motivating, and compensating technical workers;
* spends more time on the fundamentals of marketing and selling, as these are elements of entrepreneurship often most neglected by engineers and scientists;
About the Author
Dr. Thomas Duening is the Director of the Entrepreneuship & Innovation Center at Arizona State University's Ira A. Fulton School of Engineering. In this role, he teaches courses in Technology Entrepreneurship to engineers at the graduate and undergraduate levels. Professor Duening's ongoing research is in the areas of innovation, competitiveness, and entrepresneurship education. He consults through his firm, INSYTE Business Services Group, LLC.
Dr. Robert H. Hisrich is the Garvin Professor of Global Entrepreneurship and Director of the Global Entrepreneurship Center at Thunderbird. He is also president of H&B Associates, a marketing and management consulting firm he founded. He has authored or co-authored fourteen books, including Entrepreneuship: Starting, Developing, and Managing a New Enterprise (translated into nine languages and now in its sixth edition), The 13 Biggest Mistakes that Derail Small Businesses and How to Avoid Them. Dr. Hisrich has served on the editorial boards of The Journal of Business Venturing, Entrepreneurship Theory and Practice, Journal of Small Business Management, and Journal of International Business and Entrepreneurship. He has instituted academic and training programs such as the university/industry training program in Hungary, a high school teachers entrepreneurship training program in Russia, an Institute of International Entrepreneurship and Management in Russia, and an Entrepreneurship Center in Ukraine.
Michael A. Lechter, Esq., is Counsel to the international law firm of Squire, Sanders & Dempsey L.L.P., and Adjunct Professor in the Entrepreneurship Program in the Ira A. Fulton School of Engineering at Arizona State University. He is the bestselling author of OPM, Other People's Money, How to Attract Other People's Money For Your Investments - The Ultimate Leverage, Warner Books, 2005. An internationally known expert in the field of intellectual property, his clients have included everything from authors, breweries and professional sports teams to venture capitalists and medical manufacturers. Michael writes a monthly column for INC.com on Start-Up Businesses & Entrepreneurship. He is also contributing author to Licensing Best Practices: The LESI Guide to Strategic Issues and Contemporary Realities. He has lectured extensively throughout the world on intellectual property law and entrepreneurship. Upon request of the House Judiciary Committee he has submitted testimony to the Congress of the United States, and has participated in various United Nations and foreign government proceedings on intellectual property law and technology transfer.
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