Technology Development and Commercialization

Language: English

Published by De Gruyter, DE, 2026

3111683788 / 9783111683782

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  • Hardcover
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Taking an idea to the marketplace is one of the most fundamental concepts in any economy. New ideas, innovations, and technologies fuel the advancement of societies, create wealth for populations, and motivate further entrepreneurial activity. Yet, research shows that only a small fraction of innovations ever result in successful market launches. Technology Development and Commercialization is designed to help readers understand how to bring valuable technologies to market, quickly, effectively, and with greater impact. The book offers a broad framework for navigating this challenge by addressing the many management issues that shape the path from lab discovery to end-user adoption. It explains how commercialization strategies vary depending on an organization's goals, the stage of development of the technology, and the specific dynamics of different industries. The book also introduces practical tools and methods commonly used in the field. It explores emerging trends, including the increasing role of artificial intelligence in supporting aspects of the commercialization process. In preparing this volume, the authors interviewed over 30 leading professionals. These included technology transfer officers, entrepreneurs, investors, and corporate innovators. Their insights helped to enrich the book with strong real-world perspectives. The book also includes mini-cases that highlight the challenges, pivots, and decisions that shape successful commercialization efforts. Designed to serve students, entrepreneurs, and professionals alike, this book delivers both foundational knowledge and actionable guidance. It will be a valuable resource for technology developers and evaluators, commercialization managers, technology transfer officers, investors, and innovation-focused government agencies.

Seller Inventory # LU-9783111683782

Title
Technology Development and Commercialization
Author
Craig S. Galbraith, Alex F. DeNoble
Publisher
De Gruyter, DE
Publication year
2026
Condition
New
Binding
Hardback
Language
English
ISBN 10
3111683788
ISBN 13
9783111683782
Edition
1st.
Item weight
754 grams
Dimensions
6.69 x 2 x 9.45 inches

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