- First Edition
- Hardcover
- Used
Seller: Phoenix Books/Joanne's Used Books, Los Banos, CA, U.S.A.Phoenix Books/Joanne's Used Books
AbeBooks seller since April 15, 2019
Condition: Used - Good
£ 23.34
Quantity: 1 available
Add to basketItem description from seller
Taking Brand Initiative by Hatch Mary Joe, Schults, Majken Wiley- Jossey-Bass, 2008, lst, ISBN: 9780787998301 Hardback in good+ condition with Good+ dust jacket. Text is clean and unmarked, binding tight. Cover is like new. This book deals with insights into corporate branding. Organizational theory, strategic marketing, why some organizations are more effective at branding than others, branding focusing, developing and implementing branding.
Seller Inventory # 001496
- Title
- Taking Brand Initative
- Author
- Hatch Mary Jane
- Publisher
- Wiley
- Publication year
- 2008
- Condition
- Good
- Dust jacket
- Good
- Book Type
- Book
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0787998303
- ISBN 13
- 9780787998301
- Edition
- First Edition.
- Seller catalogs
- Business
"Synopsis" may belong to another edition of this title.
About the Author
Mary Jo Hatch is professor emerita at the University of Virginia's McIntire School of Commerce and adjunct professor at the Copenhagen Business School in Denmark.
Majken Schultz is professor at the Copenhagen Business School.
Hatch and Schultz co-founded the Corporate Brand Initiative, which is funded by the LEGO Group and sponsored jointly by Nissan, Johnson & Johnson, Novo Nordisk, SONY, Boeing, Telefónica, and ING.
"About the title" may belong to another edition of this title.
Phoenix Books/Joanne's Used Books
Los Banos, CA, U.S.A.
AbeBooks seller since April 15, 2019
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 10 business days |
|---|---|---|
| First item | £ 4.91 | £ 9.78 |
Payment methods
Store description
Phoenix Books/Joanne's Used Books is a small traditional open shop located in Central California. We carry both NEW & USED. We specialize in Central California History, Magic Titles and have a large collection of regional and other cookbooks.
Specialty
mixSeller's business information
Phoenix Books/Joanne's Used Books
CA, U.S.A.
Terms of sale
Phoneix Books/Joannes Used Books
936 6th street
Los Banos, Ca. 93635
em: nco4242@sbcglobal.net
Phone: 209 826-3797 Fax: 209 826-1514
Contact: Joanne Hoefer
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Information regarding the right of withdrawal
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You have the right to withdraw from this contract within 14 days without giving any reason.
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If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
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You shall send back the goods or hand them over to Phoenix Books/Joanne's Used Books, Los Banos, California, U.S.A., +1 209 826-3797, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
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