Tactical SEO: The Theory and Practice of Search Marketing

Lee Wilson

ISBN 10: 0749477997 / ISBN 13: 9780749477998

Published by Kogan Page, 2016

About this Item

as new unused.

Seller Inventory # 2000019582

Bibliographic Details

• Title: Tactical SEO: The Theory and Practice of Search Marketing
• Publisher: Kogan Page
• Publication Date: 2016
• Language: English
• ISBN 10: 0749477997
• ISBN 13: 9780749477998
• Binding: Soft cover
• Edition: 1st Edition
• Condition: Very Good

About this title

Synopsis

Tactical SEO is a practical guide to understanding the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website. It challenges the plethora of technical, process driven and time sensitive best practice SEO guides, and gives readers insights into the big picture value that can be derived from understanding the underlying principles of SEO. Clear and inclusive in tone, Tactical SEO offers proven tactics to follow that are built around the core principles of optimization, and that therefore stay consistent in spite of continually evolving digital technologies.

Including many real world case studies and examples, Tactical SEO gives readers a framework to cultivating their own SEO capabilities. This framework can be applied in any online business, regardless of industry or online niche, to enhance discoverability and profitability. Exploring core concepts such as the Google ethos, ripple creation and mobile marketing, Tactical SEO is the number one go-to resource to help marketing professionals and students become experts in this essential field.

About the Author

Lee Wilson is an established influencer and authoritative expert in the search and digital marketing space. A multiple published author on topics including SEO and data-driven marketing, Wilson simplifies online advertising into action-orientated roadmaps for individuals and companies to implement without prior training.

Wilson has extensive strategic and practical insights gathered from nearly 20 years leading digital services and departments, spanning thousands of search marketing campaigns, covering SME's and start-ups, through to global brands and international marketing.