TAKEN FOR A RIDE: How Daimler-Benz Drove Off With Chrysler
Vlasic, Bill & Bradley A. Stertz
Language: English
Published by William Morrow & Co, NY, 2000
- First Edition
- Hardcover
- Used
Seller: Inga's Original Choices, Piggott, AR, U.S.A.Inga's Original Choices
AbeBooks seller since June 16, 2000
Condition: Used
£ 3.89
Quantity: 1 available
Add to basketItem description from seller
Complete number line at copyright page. NON price-clipped DJ [$ 26.00] clean, crisp, colors bright, minimal edge wear. Gray boards, bright silver lettering. Pages [372 including appendices] clean, unmarked, binding tight and square, small area with a little soiling at lower page edges. An account of the merger of Chrysler and Mercedes-Benz.Media Mail, Priority & most international shipping include free tracking information. Every book listed is located in my smoke free and climate controlled shop. All are inspected by me and will have qualities and/or flaws described.
Seller Inventory # 005617
- Title
- TAKEN FOR A RIDE: How Daimler-Benz Drove Off With Chrysler
- Author
- Vlasic, Bill & Bradley A. Stertz
- Publisher
- William Morrow & Co, NY
- Publication year
- 2000
- Condition
- Near Fine-
- Dust jacket
- Very Good
- Binding
- Hard Cover
- Language
- English
- ISBN 10
- 0688173055
- ISBN 13
- 9780688173050
- Illustrator
- Various Photographers
- Edition
- Stated First Edition.
- Seller catalogs
- Business & Economics, History, Science & Technology
It was the deal heard round the world. In May 1998, a stunning $36 billion merger was announced by Chrysler, the all-American automaker, and Daimler-Benz, the German manufacturer of Mercedes-Benz luxury sedans. The Wall Street Journal christened the deal "the biggest industrial merger of all time." The marriage of Daimler and Chrysler promised to rock the global auto industry and draw up a blueprint for international consolidation on an epic scale.
But the union of Chrysler, the blue-collar maker of Jeeps and minivans, with Daimler, the crown jewel of German industry, didn't turn out to be a merger made in heaven. When the dust settled, Daimler had bought Chrysler, and the shock waves reverberated on both sides of the Atlantic. An American icon lost its independence, and a German giant grew in power and influence.
The DiamlerChrysler deal brough together two automotive superpowers and triggered a chain reaction among competitors seeking partners around the world. In a gripping narrative ripped from the daily headlines, Bill Vlasic and Bradley A. Stertz of the Detroit News go behind the scenes of the defining corporate drama of the decade. With groundbreaking reporting, they reveal the untold story behind the unsuccessful attempt to take over Chrysler by its biggest shareholder, the reclusive billionaire Kirk Kerkorian, and its legendary retired CEO, Lee Iacocca. Their startling grab for the smallest of Detroit's Big Three automakers sparked secret talks between Chrysler and Daimler on a massive joint venture. The first deal collapsed, but it set the stage for the final, intense negotiations between Chrysler chairman Robert Eaton and Daimler chairman Jürgen Schrempp. It was hailed as a historic "merger of equals," but the euphoria evaporated amid a clash of cultures, identities, and personalities.
The action moves feverishly around the world with larger-than-life characters in the high-stakes arena of international automaking. Taken for a Ride follows the twists and turns in the road to DaimlerChrysler and, in the end, emerges as a cautionary tale of the risks and rewards of going global.
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About the Author
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Inga's Original Choices
Piggott, AR, U.S.A.
AbeBooks seller since June 16, 2000
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
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My main business is the operation of a custom frame shop and art gallery (specializing in original art and antique prints). Since writing, illustrating, the design and manufacture of books are art forms, I have included books in my gallery. Most are vintage, antique, or just previously read, and include first editions as well as signed editions. Over half of my inventory is non-fiction. I enjoy my framing business but I LOVE my book business!
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mostly German, foreign language books, or previously read, antique, vintage, out of print, Rare & Collectible, first editionsSeller's business information
Inga's Original Choices
AR, U.S.A.
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Inga's Original Choices, sole proprietorship
1417 East Main Street, Piggott, Arkansas 72454, USA
email address: booxoldandnew@gmail.com
Phone & fax: 870 598 3405
Authorized representative: Inga Eubanks
Arkansas Sales and Use Tax Permit: 161332-11-001
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