Survival Math for Marketers

Weiglin, Peter C.

ISBN 10: 0761916326 / ISBN 13: 9780761916321

Published by SAGE Publications, Incorporated, 2002

About this Item

Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Seller Inventory # GRP28274631

Bibliographic Details

• Title: Survival Math for Marketers
• Publisher: SAGE Publications, Incorporated
• Publication Date: 2002
• Language: English
• ISBN 10: 0761916326
• ISBN 13: 9780761916321
• Binding: Soft cover
• Edition: 1st.
• Condition: Good

About this title

Synopsis

This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each.

Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, Survival Math for Marketers is a fun, easy-to-read introduction to the world of business math.

About the Author

Peter Weiglin is an author, historian, and professional speaker on many topics. His company, Omnibus Communications, specializes in marketing strategy and communications consulting for companies in the publishing and computer fields. His clients have included Lockheed, Hundman Publishing, Hewlett-Packard, Apple Computer, and North American Van Lines. He teaches management and marketing, most recently at the University of California at Berkeley Extension and has also worked as an auditor for a New York City-based accounting firm.

He has written, produced, and narrated several TV and radio documentaries and has written five books. During the 1970s and early 1980s, he was one of a handful of people who revolutionized the public transit industry. He was the first director of marketing for a public transit system in America and went on to become a nationally known manager/consultant to revitalize troubled transit systems. He has an MBA degree from the University of Pittsburgh.

As a leisure activity, he directs the Golden Gate Radio Orchestra. He has been active in many community affairs, including a term as president of the San Mateo County (California) Arts Council.