Surveying the Social World : Principles and Practice in Survey Research
Language: English
Published by McGraw-Hill Education, 2001
Series: Book 4 of 10 - Issues in Society
- First Edition
- Softcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Very good
£ 5.19
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Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # GRP80508100
- Title
- Surveying the Social World : Principles and Practice in Survey Research
- Author
- Levine, Kenneth, Aldridge, Alan
- Publisher
- McGraw-Hill Education
- Publication year
- 2001
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0335202403
- ISBN 13
- 9780335202409
- Edition
- 1st Edition.
- Item weight
- 0.694 pounds
- Dimensions
- N/A
- Series
- Book 4 of 10: Issues in Society
* How can the principles of surveying be put into practice?
* How are findings analysed and results presented?
The survey has become a widely used technique for gathering information and opinions from individuals, organizations, and other groups. In Surveying the Social World, Aldridge and Levine begin by examining the contemporary state of surveys within society and social science methodology, explaining the potential of the survey method and the ways it can be used effectively when resources are limited. They then take the reader systematically through the process of conducting survey research covering in turn, the role of theory, the planning and design of projects, pilot work, access to informants, ethical issues, sampling methods, the preparation of questionnaires, interviewing, the use of computer packages, processing responses, statistical methods of data analysis, and the presentation of findings.
Unlike some rival texts that stress complications and difficulties of conducting social surveys, this book adopts a consciously 'can-do' approach, emphasizing strategies and practical tips. Written in a direct style with a clear structure, each chapter begins with a list of key elements and concludes with summary points, points for reflection and suggestions for further reading. As well as examples of techniques and good practice from a variety of surveys, the authors use their own Travel Survey throughout the book to illustrate the decisions that need to be taken at each stage of the survey process. For the technical topics, there is a glossary containing over 130 technical terms that are highlighted in the text. The result is an essential guide to conducting social surveys for students in the social sciences, and for others who need to carry out a community or organizational survey but who may have no previous training in social research methods or experience of survey work.
"Synopsis" may belong to another edition of this title.
About the Author
Ken Levine is Lecturer in Sociology and Director of the Survey Unit at the University of Nottingham. He is the author of The Social Context of Literacy (1986).
"About the title" may belong to another edition of this title.
Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
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