Soda Science: Making the World Safe for Coca-Cola
Language: English
Published by University of Chicago Press, 2024
- First Edition
- Softcover
- Used
Seller: Housing Works Online Bookstore, New York, NY, U.S.A.Housing Works Online Bookstore
AbeBooks seller since December 20, 2004
Condition: Used - Very good
£ 11.35
Quantity: 1 available
Add to basketItem description from seller
Minimal wear to cover. Pages clean and binding tight. shelf wear. bumped edges. Paperback.
Seller Inventory # FR10-00831-IN
- Title
- Soda Science: Making the World Safe for Coca-Cola
- Author
- Susan Greenhalgh
- Publisher
- University of Chicago Press
- Publication year
- 2024
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0226834735
- ISBN 13
- 9780226834733
- Edition
- First Edition.
- Item weight
- 1 pound
The 1990s were tough times for the soda industry. In the United States, obesity rates were exploding. Public health critics pointed to sugary soda as a main culprit and advocated for soda taxes that might decrease the consumption of sweetened beverages—and threaten the revenues of the giant soda companies.
Soda Science tells the story of how industry leader Coca-Cola mobilized allies in academia to create a soda-defense science that would protect profits by advocating exercise, not dietary restraint, as the priority solution to obesity, a view few experts accept. Anthropologist and science studies specialist Susan Greenhalgh discovers a hidden world of science-making—with distinctive organizations, social networks, knowledge-making practices, and ethical claims—dedicated to creating industry-friendly science and keeping it under wraps. By tracing the birth, maturation, death, and afterlife of the science they made, Greenhalgh shows how corporate science has managed to gain such a hold over our lives.
Spanning twenty years, her investigation takes her from the US, where the science was made, to China, a key market for sugary soda. In the US, soda science was a critical force in the making of today’s society of step-counting, fitness-tracking, weight-obsessed citizens. In China, this distorted science has left its mark not just on national obesity policies but on the apparatus for managing chronic disease generally. By following the scientists and their ambitious schemes to make the world safe for Coke, Greenhalgh offers an account that is more global—and yet more human—than the story that dominates public understanding today.
Coke’s research isn’t fake science, Greenhalgh argues; it was real science, conducted by real and eminent scientists, but distorted by its aim. Her gripping book raises crucial questions about conflicts of interest in scientific research, the funding behind familiar messages about health, and the cunning ways giant corporations come to shape our diets, lifestyles, and health to their own needs.
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Housing Works Online Bookstore
New York, NY, U.S.A.
AbeBooks seller since December 20, 2004
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Housing Works Used Book Cafe is an independent open bookstore in New York City that presents great used, new and antiquarian books, good coffee, the opportunity to hear from many of the best writers and performers in America and the chance to make a difference in the fight against AIDS and Homelessness, in New York City and the world. We are a non-profit bookstore relying on volunteers to help run the store. Housing Works provides housing, health care, job training and advocacy for people living with HIV and AIDS. Fighting AIDS One Book At A Time…
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