Social Movements for Good: How Companies and Causes Create Viral Change
Language: English
Published by Wiley, 2016
- First Edition
- Hardcover
- Used
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- Title
- Social Movements for Good: How Companies and Causes Create Viral Change
- Author
- Feldmann, Derrick
- Publisher
- Wiley
- Publication year
- 2016
- Condition
- Very Good
- Dust jacket
- Dust Jacket Included
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1119133394
- ISBN 13
- 9781119133391
- Edition
- 1st Edition.
Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency" that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed.
Just going viral isn't enough to make a movement successful―there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day.
- Read the stories of today's most successful social good movements
- Understand how modern social movements are created
- Learn how to truly activate a new generation of activists and supporters
- Formulate an approach that makes the public respond to your issue
Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause.
"Synopsis" may belong to another edition of this title.
About the Author
DERRICK FELDMANN is a sought-after speaker, researcher, and advisor in cause engagement. He founded Achieve to help organizations address their most pressing issues through research and data-driven, strategically designed fundraising and awareness campaigns. Feldmann is the co-author of the book Cause for Change: The Why and How of Nonprofit Millennial Engagement from Wiley.
"About the title" may belong to another edition of this title.
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