The Social Embeddedness of Media Use

Language: English

Published by De Gruyter, DE, 2009

3110209241 / 9783110209242

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  • Hardcover
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Seller: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA

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Scholars in the field of communication research have extensively studied television viewing in general and watching television news in particular. The book looks at the subject from an integrative theoretical perspective. Based on Schutzean sociology and action theoretical approaches to media use, the author argues that immediate social influences and other everyday life situations largely determine television use, and that the influence of short-term situational characteristics are often overlooked in person-centered explanatory models. In three empirical studies, the role of short-term situations and the influence of immediate social surroundings is analyzed. The use of Discrete Time Event History Analysis is an innovative way to look at household diary data. Findings reveal how family members influence each other in many ways. Watching television turns out to be an integral part of everyday life in the family, but also a force that may reduce family interaction. It is shown that television may serve as a surrogate for those family members that are not present, and that family members while present at home follow each others example. Partners are shown to mimic each other, children to mimic their parents, and parents follow the example set by their children. Television news viewing, in contrast to general television viewing is less determined by the immediate influence of others. Also, the individual motivations for news viewing vary throughout the day. First exposure to television news appears to be motivated by other factors than subsequent exposure. A need for 'surveillance' dominates first exposure, but subsequent exposure appears to be governed by other, more 'ritualistic' motivations. The book is important to scholars, graduate-level students, and practitioners who are concerned with theoretical and methodological insights in the phenomenon of television viewing in everyday life.

Seller Inventory # LU-9783110209242

Title
The Social Embeddedness of Media Use
Author
Henk Westerik
Publisher
De Gruyter, DE
Publication year
2009
Condition
New
Binding
Hardback
Language
English
ISBN 10
3110209241
ISBN 13
9783110209242
Edition
1st.
Item weight
316 grams
Dimensions
6.5 x 0.5 x 9 inches

Rarewaves USA

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