2014. 01st Edition. Paperback. Num Pages: 380 pages, 200 Diagrams. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 225 x 180 x 31. Weight in Grams: 976. . . . . .

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Bibliographic Details

Title

This Is Service Design Thinking: Basics, Tools, Cases

Publisher

Bis B.V., Uitgeverij

Publication Date

2014

Language

English

ISBN 10

906369279X

ISBN 13

9789063692797

Binding

Soft cover

Edition

1st Edition

Condition

New

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About this title

Synopsis

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book.

About the Authors

Marc Stickdorn is a German entrepreneur and service design consultant. He works with organizations to integrate service design in organizational structures and processes to reduce development costs of new products and services and to increase customer experience. In 2010, Marc and Jakob published the award-winning book "This is Service Design Thinking". He is a visiting professor at various business and design schools.
In 2012, Marc co-founded smaply, a web-based software to visualize personas, stakeholder maps, and customer journey maps. In 2013, he co-founded ExperienceFellow, a combination of smartphone apps and web-based software to research customer experience. ExperienceFellow is based on mobile ethnography; an approach Marc develops since 2008. Although he won several best paper awards for his academic publications on mobile ethnography, he still did not finnish his PhD.

Jakob Schneider is a visual designer and consultant. He is partner and creative director of design agency KD1 as well as co-founder and lead designer of startups Smaply and ExperienceFellow. Since 2006, he has worked for brands like VW, Siemens, MetaDesign and Deutsche Telekom. Jakob co-published "This is Service Design Thinking" with Marc Stickdorn in 2010 and speaks at universities, conferences and agencies. Besides his daily agency business, Jakob works on digital tools for Service Designers.

"About this title" may belong to another edition of this title.

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