Sales Forecasting Management: Understanding the Techniques, Systems and Management of the Sales Forecasting Process
John T. Mentzer; Carol Bienstock
Language: English
Published by SAGE Publications, Inc, 1998
- First Edition
- Softcover
- Used
Seller: RiLaoghaire, Knoxville, TN, U.S.A.RiLaoghaire
AbeBooks seller since May 19, 2004
Condition: Used - Fair
£ 2.17
Quantity: 1 available
Add to basketItem description from seller
A few minor marks to edges of closed pages; slightly cocked spine; light wear to corners and edges of white softcover; tiny bumps to corners; a couple minor creases; several minor scratches/ dings to cover; weighs 1 pound and 1 ounce; measures 9 by 6 by .75 inches; first listed 8/25/16; incorporating 25 years of sales forecasting benchmarking research with more than 400 companies, Sales Forecasting Management integrates the theory and practice of sales forecasting management.
Seller Inventory # 11284
- Title
- Sales Forecasting Management: Understanding the Techniques, Systems and Management of the Sales Forecasting Process
- Author
- John T. Mentzer; Carol Bienstock
- Publisher
- SAGE Publications, Inc
- Publication year
- 1998
- Condition
- Fair
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0761908226
- ISBN 13
- 9780761908227
- Edition
- 1st Edition
- Seller catalogs
- Management, Sales
The book includes a free demonstration cassette of the authors′ Multicaster software system, used by many companies to develop quantitative sales forecasts.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. John T. (Tom) Mentzer is the Harry J. and Vivienne R. Bruce Chair of Excellence in Business in the Department of Marketing, Logistics and Transportation at the University of Tennessee. He has written more than 170 papers and articles, which have appeared in the Journal of Marketing, Journal of the Academy of Marketing Science, the Journal of MacroMarketing, Industrial Marketing Management, the Journal of Marketing Education, the Columbia Journal of World Business, Research in Marketing, Social Indicators Research, the International Journal of Physical Distribution and Materials Management, the Journal of Business Logistics, the Logistics and Transportation Review, Transportation Journal, the Journal of Business Research, Advances in Business Research, the Journal of Forecasting, the Journal of Business Forecasting, and numerous conference proceedings. He has co-authored five books: SUPPLY CHAIN MANAGEMENT, SALES FORECASTING MANAGEMENT, SIMULATED PRODUCT SALES FORECASTING, MARKETING TODAY, and READINGS IN MARKETING TODAY and edited the monograph MARKETING EDUCATION SOFTWARE. Dr. Mentzer was recognized in 1996 as one of the five most prolific authors in the Journal of the Academy of Marketing Science, and in 1999 as the most prolific author in the Journal of Business Logistics. He was awarded the Academy of Marketing Science Outstanding Marketing Teacher Award in 2001.
"About the title" may belong to another edition of this title.
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