Getting It Right the Second Time : How American Ingenuity Transformed 49 Marketing Failures
Gershman, Michael
ISBN 10: 0201550822 ISBN 13: 9780201550825
Published by Hachette Books, 1990
Used
Hardcover
From
Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since 14 March 2016
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About this Item
Description:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP97912029
Synopsis:
Introduces the concept of "re-marketing" to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Getting It Right the Second Time : How ...
Publisher: Hachette Books
Publication Date: 1990
Binding: Hardcover
Condition: Good
Edition: First Edition.
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Getting It Right the Second Time : How American Ingenuity Transformed 49 Marketing Failures
Published by
Hachette Books, 1990
ISBN 10: 0201550822
ISBN 13: 9780201550825
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. First Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP97912029
Stock Image
Getting It Right the Second Time: How American Ingenuity Transformed Forty-Nine Marketing Failures into Some of Our Most Successful Products
Published by
Addison-Wesley Pub Co, 1990
ISBN 10: 0201550822
ISBN 13: 9780201550825
Used
Hardcover
First Edition
Seller: UHR Books, Hollis Center, ME, U.S.A.
Seller rating 5 out of 5 stars
Hard Cover. Condition: very Good. Dust Jacket Condition: Very Good. Stated First Printing. Size: 8vo - over 7¾" - 9¾" tall. Seller Inventory # Pb1130
Seller Image
Getting It Right the Second Time: How American Ingenuity Transformed Forty-Nine Marketing Failures into Some of Our Most Successful Products
Published by
Addison-Wesley Pub Co, 1990
ISBN 10: 0201550822
ISBN 13: 9780201550825
Used
Hardcover
First Edition
Seller: By The Lake Books, Burlington, ON, Canada
Seller rating 5 out of 5 stars
Hardcover. Condition: Fine. Dust Jacket Condition: Fine. 1st Edition. Unmarked copy in unclipped dust jacket now protected in mylar. Seller Inventory # 003382