Getting It Right the Second Time : How American Ingenuity Transformed 49 Marketing Failures
Gershman, Michael
ISBN 10: 0201550822 ISBN 13: 9780201550825
Published by Hachette Books, 1990
Used
Hardcover
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Better World Books: West, Reno, NV, U.S.A.
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About this Item
Description:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP97912029
Synopsis:
Introduces the concept of "re-marketing" to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.
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Bibliographic Details
Title: Getting It Right the Second Time : How ...
Publisher: Hachette Books
Publication Date: 1990
Binding: Hardcover
Condition: Good
Edition: First Edition.