How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation

Dragt, Els

ISBN 10: 9063694334 / ISBN 13: 9789063694333

Published by Laurence King Publishing, 2017

About this Item

UK stocked, available immediately. Trade paperback, published by BIS Publishers in 2017. First edition. A lovely bright copy with unmarked contents. Illustrated. Seller Inventory # sk3bam598

Bibliographic Details

Title: How to Research Trends: Move Beyond ...

Publisher: Laurence King Publishing

Publication Date: 2017

Binding: As New

Edition: 1st Edition

About this title

Synopsis:

Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you a candid and unbiased overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball. 'How to Research Trends' is practical, hands-on and offers multiple perspectives on researching trends for professionals and trend students around the globe. lt shows you that researching trends is a skill that combines the intuitive and the analytical. This book is written for everyone interested in human-centred innovation and for everyone interested in learning more about trend research. Trend research includes so much more than just hypes, styles and the latest gadgets. It studies change and provides an analysis of emerging shifts in people’s needs and wants. These trend insights are essential during any innovation process as a foundation to create future proof concepts that improve people’s quality of life. Based on a 3 step method, you will learn in a hands-on way to scan your environment for signs of change, analyse your trend spots and apply your trend insights to kick start innovation. This book synthesises existing theories, concepts and ideas on trend research. The interviews with experts and students will guide you on your trend journey. This will help you to innovate and create change in the short and long term and execute your own trend research.

About the Author:

Els Dragt monitors trends 24/7, analyses and translates these societal shifts into brand strategies and consumer insights for various clients at Amsterdam-based agency MARE Research. As a lecturer, she shares her trend expertise with future trend professionals at Fontys International Lifestyle Studies.