Reputation Management : The Key to Successful Public Relations and Corporate Communication

Doorley, John, Garcia, Helio Fred

ISBN 10: 0415974712 / ISBN 13: 9780415974714

Published by Taylor & Francis Group, 2006

About this Item

Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP63009601

Bibliographic Details

Title: Reputation Management : The Key to ...

Publisher: Taylor & Francis Group

Publication Date: 2006

Binding: Soft cover

Condition: Good

Edition: 1st Edition.

About this title

Synopsis:

Rare Book

Review:

"I have over 25 years of experience in PR, but I still constantly seek ways to enhance my skills. When dealing with my firm’s corporate clients, Reputation Management is a book I continually look to for guidance."

-Reviewed in PR Week Career Guide by Kim L. Hunter, founder and president/CEO of Lagrant Communications

"Reputation is an organization's most priceless asset, but most firms treat it as something that just happens when you're successful. Reputation Management doesn't preach. It provides you with powerful tools to understand, value, manage, and measure your reputation. While many reputation gurus ignore the importance of ethics, this book gives ethics an up-front chapter of its own. Reading the book, I couldn't help but wonder if Enron and many other firms devastated by scandals would be around today if their caretakers read Reputation Management and took its contents seriously."

-Randall Poe, Executive Director, Communications, The Conference Board

"Presented in conversational style, this book is a storehouse of state-of-the-art information on a range of topics relevant to public relations. This book also effectively blends scholarly and professional perspectives based on decades of experience at the
highest levels of public relations practice. Professors John Doorley and Fred Garcia and their impressive list of contributing authors deserve kudos for offering the invaluable information contained in the book. A must read for advanced undergraduate and graduate students as well as public relations practitioners."

-Krishnamurthy Sriramesh, Associate Professor, Nanyang Technological University, Singapore, and winner of the prestigious Pathfinder Award from the Institute for Public Relations