*RADIO IN 1936; THE PEOPLE WHO OWN RADIOS, WHERE THEY LIVE, HOW MUCH MONEY THEY HAVE, HOW MUCH THEY LISTEN AND OTHER DATA FOR ADVERTISING EXECUTIVES AND THEIR RESEARCH DEPARTMENTS.

Published by New York, 1936

  • First Edition
  • Hardcover
  • Used
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Heritage seller

Seller: Steve Finer - Rare Books, Greenfield, MA, U.S.A.Steve Finer - Rare Books

4-star seller

AbeBooks seller since June 18, 1998

Association member: SNEAB

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Hardcover

Condition: Used - Very good

£ 38.07

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Item description from seller

Tall 4to, cloth backed printed boards, [vi], 18pp. -[with, loosely inserted to inside rear cover pocket]- *"SECTION I. RADIO OWNERSHIP" brochure, in smaller 4to format, original printed wrappers, 16pp. Illustrated. Perhaps esoteric and much outdated by today's standards, but, nonetheless, an uncommonly early work of analysis of consumer behaviors and population profiling. A Very Good or better copy.

Seller Inventory # E-56/83

Bibliographic details

Title
*RADIO IN 1936; THE PEOPLE WHO OWN RADIOS, WHERE THEY LIVE, HOW MUCH MONEY THEY HAVE, HOW MUCH THEY LISTEN AND OTHER DATA FOR ADVERTISING EXECUTIVES AND THEIR RESEARCH DEPARTMENTS.
Author
Columbia Broadcasting System, Inc.
Publisher
New York
Publication year
1936
Condition
Very Good
Dust jacket
No Jacket
Binding
Hardcover
Edition
1st Edition
Seller catalogs
Advertising, Business History

Steve Finer - Rare Books

Greenfield, MA, U.S.A.

4-star seller

AbeBooks seller since June 18, 1998

Association member:

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First item£ 8.83£ 8.83
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Store description

The business is, for all intents and purposes, done entirely through the mails: my book inventory is sequestered in cartons and not easily available for viewing to the casual browser.

Specialty

Americana, Trade Catalogues, Cookery & Domestic Economy, Architecture & Dec. Arts, Technology And The Trades, Trade Catalogues, Cookery & Domestic Economy, Architecture & Dec. Arts, Technology And The Trades

Association member

  • Southern New England Antiquarian Booksellers
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Seller's business information

Steve Finer - Rare Books

MA, U.S.A.